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Advisor(s)
Abstract(s)
The development and emergence of new technologies in tourism have revolutionized the sector and business operations and have also become an important factor in the competitiveness of tourist destinations. The use of these technologies contributes to the differentiating factor between destinations, which is why their implementation is seen as a priority. On the other hand, the use of technology in destinations also improves tourism products and services and thus provides innovative experiences for tourists. This article aims to understand the importance of technology in the development of a destination by researching and analyzing information on innovative technologies such as artificial intelligence, virtual and augmented reality, and robotics. The importance of applying these technologies to the competitiveness of tourism destinations will be assessed and a comparative analysis undertaken of the destinations in the northern region of Portugal with the greatest degree of use in the promotion and information of these destinations. Finally, recommendations and proposals will be drawn up for improving technologies in the region. The main conclusions point out that the application of technology in tourism in the northern region of Portugal is insufficient. In addition, there is not enough variety in the technologies implemented, since most of them are related to virtual and augmented reality.
Description
Keywords
Tourism Technology Competitiveness Destinations Porto and North of Portugal
Citation
Publisher
Springer