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Authors
Advisor(s)
Abstract(s)
O presente projeto propõe-se a abordar a igualdade de género e trabalhar
um conjunto de dados mundiais tendo como recurso a infografia. Propôs-se uma
descoberta, pela aplicação de metodologias de visualização de dados, sobre como
estes se aproximam de cunhos humanistas para a tradução da informação.
Assim sendo, pretende-se encontrar uma forma menos comum de tratar os dados,
distinta das clássicas formas presentes no dia a dia, auxiliando na tomada de
decisões e atitudes perante um tema que é de grande relevância para a sociedade
atual. Com o propósito desafiador de investigar o impacto que a infografia pode
acartar na perceção da igualdade de género e na adoção de posturas sociais,
desenvolveu-se um projeto através de dados já existentes, que permita a
transmissão de mensagens por meio de números.
Tendo por base o desígnio do trabalho proposto, tornou-se imprescindível
realizar uma revisão literária sobre a infografia, o seu humanismo de dados, e como
esta área pode auxiliar no tema e na análise da igualdade de género mundialmente.
Desta forma, surge uma extensa fase de investigação, envolvendo o estudo de casos
similares que permitam analisar e reconhecer as variantes desta fusão entre o tema
e a infografia como processo de comunicação. Sendo o resultado, a criação de um
projeto com cunho pessoal, interligado entre si e diferenciador.
Posta a fase de pesquisa, mapearam-se os dados a retratar tendo por base os
diferentes contextos sociais de igualdade de género que se correlacionam entre si.
Seguidamente realizaram-se experimentações infográficas para contemplar as
necessidades de comunicação entre o observador e as formas de visualização dos
dados. Decisões sobre a abordagem estética do projeto, provêm da pesquisa
realizada sobre projetos da mesma tipologia e a descoberta dos melhores recursos
metafóricos para interpretação da informação. Consecutivamente constrói-se uma
composição visual que permita a compreensão da infografia com o contexto.
O projeto, apresenta um combinado de quatro conjuntos de dados por meio
de infografia com recurso ao humanismo de dados, complementados com um
briefing contextual.
The present project proposes to address gender equality, as wells as working on world data sets through infographics. The purpose is to create a new methodology of data viewing, with a humanistic influence. This way, it is intended to encounter a way of handling data, less common and distinct from the classical forms presented on a day to day basis, assisting in the decision making and attitudes towards a theme that is of grand relevance to current society. With the defiant purpose of investigating the impact that infographics may carry in the perception of gender equality and in the adoption of social postures, this project was developed with already existing data, that allows the transmission of messages through numbers. Based on the intent of the purposed work, it became essential to carry out a literary revision about infographics, data humanism, and how these themes may assist in the analysis of gender equality worldwide. Thus, an extensive investigation phase arose, involving a study of similar cases that allow the analyses and recognition of the variants of this fusion between themes. As a result, the creation of a project with a personal imprint, interconnected and differentiating. After the research phase, the data to be portrayed were mapped based on the different social contexts of gender equality that correlate with each other. Successively, infographic experiments were performed to complement the communication necessities between the observer and the forms of data visualisation. The aesthetic aspect of the project is executed based on projects of the same typology and the discovery of the best metaphors for the interpretation of the information. Consecutively, a visual composition that allows the understanding of the infographics with context its built. The project presents a combination of four datasets through infographics that use data humanism as a resource, complemented with a contextual briefing.
The present project proposes to address gender equality, as wells as working on world data sets through infographics. The purpose is to create a new methodology of data viewing, with a humanistic influence. This way, it is intended to encounter a way of handling data, less common and distinct from the classical forms presented on a day to day basis, assisting in the decision making and attitudes towards a theme that is of grand relevance to current society. With the defiant purpose of investigating the impact that infographics may carry in the perception of gender equality and in the adoption of social postures, this project was developed with already existing data, that allows the transmission of messages through numbers. Based on the intent of the purposed work, it became essential to carry out a literary revision about infographics, data humanism, and how these themes may assist in the analysis of gender equality worldwide. Thus, an extensive investigation phase arose, involving a study of similar cases that allow the analyses and recognition of the variants of this fusion between themes. As a result, the creation of a project with a personal imprint, interconnected and differentiating. After the research phase, the data to be portrayed were mapped based on the different social contexts of gender equality that correlate with each other. Successively, infographic experiments were performed to complement the communication necessities between the observer and the forms of data visualisation. The aesthetic aspect of the project is executed based on projects of the same typology and the discovery of the best metaphors for the interpretation of the information. Consecutively, a visual composition that allows the understanding of the infographics with context its built. The project presents a combination of four datasets through infographics that use data humanism as a resource, complemented with a contextual briefing.
Description
Trabalho de projeto
Keywords
Igualdade de género Infografia Humanismo de dados Visualização de dados Gender equality Infographics Data humanism Data visualisation