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Authors
Advisor(s)
Abstract(s)
A marca Elsa Amaral, inserida no setor da joalharia contemporânea de autor,
nasce da vontade de criar da autora com o mesmo nome em janeiro de 2019. A marca
Elsa Amaral possui ateliê próprio com ponto de venda onde atende os seus clientes e
concebe as suas peças. A marca centra—se essencialmente na produção e venda de
peças de adorno pessoal, mas também permite aos seus clientes, tratando—se de uma
marca com produção manual, a possibilidade de produção de peças personalizadas.
A ausência de uma identidade visual associada a marca Elsa Amaral impede o
seu reconhecimento perante o seu público—alvo condicionando, desta forma, a sua
divulgação e consequente crescimento, bem como a sua diferenciação de marcas
concorrentes. Assim, este projeto apresenta o desenvolvimento de uma nova
identidade visual que pretende comunicar eficazmente os valores e objetivos da marca
e promover o seu crescimento, divulgação e distinção.
O presente documento encontra—se estruturado em três capítulos,
“Enquadramento”, “Estado da Arte” e “Projeto”, que refletem as diferentes etapas de
trabalho — investigação, analise e elaboração. Os resultados obtidos traduzem—se numa
identidade visual que procurou manifestar a missão, os valores e a essência da marca.
The Elsa Amaral brand, inserted in the contemporary author jewellery sector, was born from the desire to create by the author with the same name in January 2019. The Elsa Amaral brand has its own studio with a point of sale where it serves its customers and designs its products. The brand essentially focuses on the production and sale of personal adornment pieces, but also allows its customers, being a brand with manual production, the possibility of producing personalized pieces. The absence of a visual identity associated with the Elsa Amaral brand prevents its recognition from its target audience, thus conditioning its dissemination and consequent growth, as well as its differentiation from competing brands. Thus, this project presents the development of a new visual identity that aims to effectively communicate the values and objectives of the brand and promote its growth, dissemination, and distinction. This document is structured in three chapters, Framework, State of the Art and Project, which reflect the different stages of work — research, analysis and elaboration. The results obtained translate into a visual identity that sought to manifest the mission, values, and essence of the brand.
The Elsa Amaral brand, inserted in the contemporary author jewellery sector, was born from the desire to create by the author with the same name in January 2019. The Elsa Amaral brand has its own studio with a point of sale where it serves its customers and designs its products. The brand essentially focuses on the production and sale of personal adornment pieces, but also allows its customers, being a brand with manual production, the possibility of producing personalized pieces. The absence of a visual identity associated with the Elsa Amaral brand prevents its recognition from its target audience, thus conditioning its dissemination and consequent growth, as well as its differentiation from competing brands. Thus, this project presents the development of a new visual identity that aims to effectively communicate the values and objectives of the brand and promote its growth, dissemination, and distinction. This document is structured in three chapters, Framework, State of the Art and Project, which reflect the different stages of work — research, analysis and elaboration. The results obtained translate into a visual identity that sought to manifest the mission, values, and essence of the brand.
Description
Trabalho de projeto
Keywords
Design Identidade visual Marca Joalharia Elsa Amaral Visual identity Brand Jewellery