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Advisor(s)
Abstract(s)
Neuromarketing is a new theme that allows the combination of neuroscience with marketing permitting to test advertising campaigns, feelings or emotions and even taken more accurately decisions. The Neuromarketing, simplistically, tries to give each product or service the characteristic of "perfect". Determine the changes caused in the EEG signal by different external stimuli presented, in particular, the sound of the ads and the emotions that each one awakens in the subjects. Infer about the ability of each advertisement capture more or less the attention of individuals before a specific ad.
Description
Keywords
Citation
Pereira, A., Tavares, D., & Pimenta, R. (2015). Neuromarketing: Validation through neurophysiological techniques. In R. A. Silva, P. Baylina, F. Q. Vieira, C. Barrias, M. Rubim, T. Coelho, C. Prudêncio, & Â. Jesus (Eds.), II Congresso Internacional da Saúde Gaia Porto: Livro de Resumos (1st ed., Vol. 1, pp. 192). Escola Superior de Tecnologia da Saúde do Instituto Politécnico do Porto.
Publisher
Escola Superior de Tecnologia da Saúde do Instituto Politécnico do Porto