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Advisor(s)
Abstract(s)
Com a chegada das novas tecnologias de informação, especificamente com a chegada da Internet, temos a expansão do mercado e da economia para uma escala verdadeiramente global, praticamente à velocidade da luz. Com a Internet e as telecomunicações em geral surge a possibilidade de estar localizado numa parte do globo e fazer negócios noutra parte, dando assim origem a um novo tipo de comércio, o E-Commerce. Encontrando-nos no mercado comum europeu, com vista a conceder proteção tanto a consumidores, quanto a empresas, temos um acervo legislativo cada vez mais complexo. Assim, importa analisá-lo e tentar compreender as estratégias definidas para um Mercado Único Digital (MUD). Conforme iremos também ver, a evolução do E-Commerce na União Europeia não começou tão cedo quanto nos Estados Unidos da América. No entanto, assim que foram dados os primeiros passos, a UE soube tirar partido dos grandes benefícios do mesmo, tendo acompanhado a evolução tecnológica com adequações legislativas. Notamos que a estratégia Europa-2020, teve um papel fundamental para a execução de objetivos, sendo o Mercado Único Digital, uma das suas concretizações, é um dos sustentáculos da União Europeia, mas é também um trabalho inacabado, em constante desenvolvimento, com vista a ser possível alcançar um mercado verdadeiramente harmonizado. O objetivo é a eliminação dos obstáculos remanescentes que os comerciantes online enfrentam, mas também afastar a fragmentação da legislação entre os Estados-membros e o chamado geoblocking.
With the arrival of new information technologies, specifically with the arrival of the Internet, we have the expansion of the market and the economy to a truly global scale, practically at the speed of light. With the Internet and telecommunications in general, the possibility arises of being located in one part of the globe and doing business in another part, thus giving rise to a new type of commerce, E-Commerce. Finding ourselves in the European common market, with a view to granting protection to both consumers and businesses, we have an increasingly complex legislative collection.Therefore, it is important to analyze it and try to understand the strategies defined for a Digital Single Market (MUD). As we will show, the evolution of E-Commerce in the European Union did not start as early as in the United States of America. However, once the first steps were taken, the EU knew how to take advantage of the great benefits of it, having accompanied technological developments with legislative adjustments. We note that the Europe-2020 strategy played a fundamental role in the implementation of objectives, with the Digital Single Market, one of its achievements, being one of the mainstays of the European Union, but it is also an unfinished work, in constant development, with a view to to achieve a truly harmonized market. The aim is to remove the remaining obstacles that online marketers face, but also to remove fragmentation of legislation between Member States and so-called geoblocking.
With the arrival of new information technologies, specifically with the arrival of the Internet, we have the expansion of the market and the economy to a truly global scale, practically at the speed of light. With the Internet and telecommunications in general, the possibility arises of being located in one part of the globe and doing business in another part, thus giving rise to a new type of commerce, E-Commerce. Finding ourselves in the European common market, with a view to granting protection to both consumers and businesses, we have an increasingly complex legislative collection.Therefore, it is important to analyze it and try to understand the strategies defined for a Digital Single Market (MUD). As we will show, the evolution of E-Commerce in the European Union did not start as early as in the United States of America. However, once the first steps were taken, the EU knew how to take advantage of the great benefits of it, having accompanied technological developments with legislative adjustments. We note that the Europe-2020 strategy played a fundamental role in the implementation of objectives, with the Digital Single Market, one of its achievements, being one of the mainstays of the European Union, but it is also an unfinished work, in constant development, with a view to to achieve a truly harmonized market. The aim is to remove the remaining obstacles that online marketers face, but also to remove fragmentation of legislation between Member States and so-called geoblocking.
Description
Keywords
E-Commerce Mercado Único Digital União Europeia Legislação Geoblocking European Union Digital single market Legislation