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| 8.21 MB | Adobe PDF |
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O presente relatório foi elaborado no âmbito do estágio curricular do Mestrado em Marketing Digital. O estágio realizou-se na Wise Pirates, uma agência de Marketing Digital focada em Performance e Data-driven Marketing, que partilha riscos e objetivos com os seus clientes, para que potenciem os seus resultados no mundo digital e no negócio. O estágio teve início no dia 5 de fevereiro de 2024 e terminou a 31 de maio de 2024, totalizando as 400 horas previstas de estágio.
O presente documento descreve as atividades realizadas durante o estágio curricular de cerca de quatro meses na Wise Pirates, uma agência de performance sediada no Porto. As atividades descritas no relatório são relativas à área de social media e SEO. Uma vez que o estágio foi realizado numa agência de marketing digital, são descritas atividades referentes a vários clientes, com estratégias e objetivos de marketing digital diferentes, tornando assim mais enriquecedora a leitura do mesmo. O documento está dividido em quatro capítulos, sendo eles, a revisão de literatura, a apresentação da empresa, a descrição das atividades realizadas no âmbito do estágio curricular e, por fim, as conclusões.
This report has been prepared as part of the curricular internship for the Master’s in Digital Marketing. The internship was undertaken at Wise Pirates, a digital marketing agency specializing in performance and data-driven marketing. The agency shares risks and objectives with its clients to maximize their digital and business outcomes. The internship commenced on 5th February 2024 and concluded on 31st May 2024, amounting to the anticipated 400 hours. This document details the activities undertaken during the approximately four-month curricular internship at Wise Pirates, a performance agency based in Porto. The described activities relate to the areas of social media and SEO. As the internship was carried out within a digital marketing agency, activities about various clients are detailed, each with distinct digital marketing strategies and objectives, thereby enriching the overall reading experience. The document is divided into four chapters: a literature review, a company presentation, a description of curricular internship activities, and conclusions
This report has been prepared as part of the curricular internship for the Master’s in Digital Marketing. The internship was undertaken at Wise Pirates, a digital marketing agency specializing in performance and data-driven marketing. The agency shares risks and objectives with its clients to maximize their digital and business outcomes. The internship commenced on 5th February 2024 and concluded on 31st May 2024, amounting to the anticipated 400 hours. This document details the activities undertaken during the approximately four-month curricular internship at Wise Pirates, a performance agency based in Porto. The described activities relate to the areas of social media and SEO. As the internship was carried out within a digital marketing agency, activities about various clients are detailed, each with distinct digital marketing strategies and objectives, thereby enriching the overall reading experience. The document is divided into four chapters: a literature review, a company presentation, a description of curricular internship activities, and conclusions
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Marketing digital Marketing de conteúdo SEO Redes sociais Digital marketing Content marketing Social media