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Advisor(s)
Abstract(s)
The main objective is to perceive the role of local traditions and authenticity in attracting tourists to a
middle size city, Viana do Castelo (North of Portugal) as a tourism destination. The globalization and all
the changes observed worldwide, at the political, economic or social level, induces tourism as an
opportunity for interaction between different peoples and cultural exchange, between different values,
beliefs and lifestyles. It’s pertinent to approach the creative tourism in this study, regarding its
relationship with the authenticity of the destinations, since the creative experiences are characterized by
the search for authentic experiences. One objective and three hypothesis have been defined: H1-Trip
characteristics influence the evaluation of objective, constructive, existentialist and post-modern
authenticity regarding “Sra. da Agonia” festivities; H2- A greater appreciation of authenticity corresponds
to a positive assessment of the tourist experience in the 4 domains: Educational, Evasion, Aesthetic,
Entertainment; H3- A better assessment of the tourist experience corresponds to a higher level of
satisfaction concerning the destination. A questionnaire was applied to 299 tourists/visitors in the city of
Viana do Castelo. This research concluded that: The characteristics of the trip influence the evaluation of
objective, constructive, existential and post-modern authenticity, for several trip characteristics; a greater
appreciation of authenticity, corresponds to a positive evaluation of the tourist experience in the 4
domains presenting the relationship between "objective authenticity and existential authenticity" and the
"tourist experience" a standardized positive coefficient and statistically significant; A better tourist
experience assessment corresponds to a higher level of satisfaction concerning the destination, presenting
the relationship between "tourist experience" and "satisfaction" a positive and statistically significant
standard coefficient.
Description
Keywords
Existential authenticity Objective authenticity Constructive authenticity Postmodern authenticity Tourist experience
Citation
Publisher
International Business Information Management Association (IBIMA)