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Authors
Advisor(s)
Abstract(s)
Nos últimos anos, o volume de produções audiovisuais aumentou exponencialmente graças ao desenvolvimento das novas tecnologias e à omnipresença dos mass media à escala global. No que concerne o público infanto- juvenil, o consumo massivo de produtos audiovisuais contribuiu para a construção de um novo tipo de espectador mais familiarizado com a imagem/palavra em movimento, seja no ecrã da televisão ou do computador. Com este artigo, pretendo partilhar os resultados preliminares de um estudo exploratório sobre o impacto da dobragem em Portugal no público infanto- juvenil enquanto consumidores/receptores deste tipo de tradução interlinguística. Considerando que a oferta televisiva é condicionante do tipo de consumo de produtos audiovisuais traduzidos é crucial compreender de que modo esta conjuntura poderá vir a criar públicos mais receptivos à dobragem num futuro próximo.
In recent years, the volume of audiovisual productions has increased exponentially thanks to the development of new technologies and the ubiquity of mass media on a global scale. Regarding child and teen audiences, the mass consumption of audiovisual products contributed to the construction of a new type of viewer familiarised with the image/word in motion, both in a TV or computer screen. In this article, I intend to share the preliminary results of an exploratory study on the impact of dubbing in Portuguese television bearing in mind that children and teenagers are the main consumers /receivers of this type of interlinguistic translation. Considering that television programming influences decisively the consumption of translated audiovisual products, it is crucial to understand how this scenario could create a more receptive public to dubbing in the near future.
In recent years, the volume of audiovisual productions has increased exponentially thanks to the development of new technologies and the ubiquity of mass media on a global scale. Regarding child and teen audiences, the mass consumption of audiovisual products contributed to the construction of a new type of viewer familiarised with the image/word in motion, both in a TV or computer screen. In this article, I intend to share the preliminary results of an exploratory study on the impact of dubbing in Portuguese television bearing in mind that children and teenagers are the main consumers /receivers of this type of interlinguistic translation. Considering that television programming influences decisively the consumption of translated audiovisual products, it is crucial to understand how this scenario could create a more receptive public to dubbing in the near future.
Description
Keywords
Público infanto-juvenil Recepção Dobragem Televisão Portugal Child and teen audiences Television Reception
Citation
Publisher
Instituto Politécnico do Porto. Instituto Superior de Contabilidade e Administração do Porto