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Orientador(es)
Resumo(s)
Pricing plays an important role in any market competition, but particularly in those businesses that hold a seat in hyper
competitive economic activities such as hotels. This paper analyses a market competition between one corporate social
responsibility (CSR) hotel and one for profit (FP) hotel, in which both hotels set room prices. We study three different
market behaviors: (i) both hotels take their decisions simultaneously; (ii) the CSR hotel takes the leader position; (iii)
the FP hotel takes the leader position. For each situation, by using game theory techniques, we compute the different
outcomes of the model at equilibrium. We also describe the effects of CSR on the outcomes.
Descrição
Palavras-chave
Corporate social responsibility Game theory Hotel pricing strategies Different time of decisions Equilibrium
Contexto Educativo
Citação
Editora
IEOM Society International