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Práticas de marketing digital: estágio na empresa Weboost

2022-11-16Master thesis Open access
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datacite.subject.fosGestãopt_PT
dc.contributor.advisorSantos, José de Freitas
dc.contributor.authorMatias, Diana Figueiredo
dc.date.accessioned2023-02-16T11:06:20Z
dc.date.available2023-02-16T11:06:20Z
dc.date.issued2022-11-16
dc.description.abstractThe report presents some concepts within the area of digital marketing, namely social networks, content marketing and email marketing, in order to understand their application in the context of digital marketing. Additional importance was given to the creation of content and the description of the tasks that are performed at Weboost – Digital Marketing Agency. The internship's professional experience allowed the application of digital marketing knowledge in the creation of content for social networks for several of the company's clients. From monthly planning (choosing the theme of each publication and developing copies), blog articles, content scheduling, email marketing, benchmarking, website optimization through keywords and meta descriptions (SEO) to customer contact.pt_PT
dc.description.abstractO relatório descreve alguns conceitos dentro da área do marketing digital, nomeadamente as redes sociais, o marketing de conteúdos e o email marketing, com o objetivo de compreender a sua aplicação no âmbito do marketing digital. Uma importância adicional foi conferida à criação de conteúdos e à descrição das tarefas que são executadas na Weboost – Agência de Marketing Digital. A experiência profissional do estágio permitiu aplicar os conhecimentos de marketing digital na criação de conteúdos para as redes sociais para vários clientes da empresa Weboost. Assim, incluíram-se os planeamentos mensais (escolher o tema de cada publicação e desenvolver os copies), os artigos de blog, o agendamento de conteúdos, o email marketing, o benchmarking, a otimização de websites através de palavras-chave e meta descriptions (SEO) e o contacto com os clientes.pt_PT
dc.identifier.tid203228944pt_PT
dc.identifier.urihttp://hdl.handle.net/10400.22/22341
dc.language.isoporpt_PT
dc.subjectMarketing Digitalpt_PT
dc.subjectRedes Sociaispt_PT
dc.subjectFacebookpt_PT
dc.subjectInstagrampt_PT
dc.subjectLinkedInpt_PT
dc.subjectMarketing de conteúdospt_PT
dc.subjectInbound Marketingpt_PT
dc.subjectCopywritingpt_PT
dc.subjectWebsitept_PT
dc.subjectEmail marketingpt_PT
dc.subjectDigital Marketingpt_PT
dc.subjectSocial Mediapt_PT
dc.subjectContent Marketingpt_PT
dc.subjectInbound Marketingpt_PT
dc.subjectEmail Marketingpt_PT
dc.titlePráticas de marketing digital: estágio na empresa Weboostpt_PT
dc.typemaster thesis
dspace.entity.typePublication
rcaap.rightsopenAccesspt_PT
rcaap.typemasterThesispt_PT
thesis.degree.nameMarketing Digitalpt_PT

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