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Práticas de marketing digital: estágio na empresa Weboost

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The report presents some concepts within the area of digital marketing, namely social networks, content marketing and email marketing, in order to understand their application in the context of digital marketing. Additional importance was given to the creation of content and the description of the tasks that are performed at Weboost – Digital Marketing Agency. The internship's professional experience allowed the application of digital marketing knowledge in the creation of content for social networks for several of the company's clients. From monthly planning (choosing the theme of each publication and developing copies), blog articles, content scheduling, email marketing, benchmarking, website optimization through keywords and meta descriptions (SEO) to customer contact.
O relatório descreve alguns conceitos dentro da área do marketing digital, nomeadamente as redes sociais, o marketing de conteúdos e o email marketing, com o objetivo de compreender a sua aplicação no âmbito do marketing digital. Uma importância adicional foi conferida à criação de conteúdos e à descrição das tarefas que são executadas na Weboost – Agência de Marketing Digital. A experiência profissional do estágio permitiu aplicar os conhecimentos de marketing digital na criação de conteúdos para as redes sociais para vários clientes da empresa Weboost. Assim, incluíram-se os planeamentos mensais (escolher o tema de cada publicação e desenvolver os copies), os artigos de blog, o agendamento de conteúdos, o email marketing, o benchmarking, a otimização de websites através de palavras-chave e meta descriptions (SEO) e o contacto com os clientes.

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Marketing Digital Redes Sociais Facebook Instagram LinkedIn Marketing de conteúdos Inbound Marketing Copywriting Website Email marketing Digital Marketing Social Media Content Marketing Inbound Marketing Email Marketing

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CC License