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A contribution of a graphic design intern at Sika Portugal

dc.contributor.authorFonseca, Jorge
dc.contributor.authorCoelho, Rita
dc.date.accessioned2024-10-10T08:18:50Z
dc.date.available2024-10-10T08:18:50Z
dc.date.issued2024
dc.description.abstractThis article focuses on the development of an internship that took place in the master’s degree in design at the School of Media Arts and Design of the Polytechnic Institute of Porto with the company Sika, which is focused on the construction market. The objective of this internship was to create visual solutions for innovative purposes, including 3D design and communication design projects. In this essay, we examine part of the visual results of this Master in Design internship, attempting to debate them within the context of visual identity standards’ constraints as means to, not only guide and push further the creativity of an internship design student but also, as a means to reflect on the process of broadening the academic capabilities of a design student into the professional realm. The design internship served to rethink the company's internal functions and selfimage. Methodologically, an experimental and empirical study was carried out utilizing design methodologies. Following that, visuals were created to clarify the functions and locations inside the departments of this global corporation’s main building in Portugal. The results, which have a cohesive language, respecting Sika’s visual identity, were well received by the corporate team and respond in a unified manner and as a method of grasping the intricacy of the company’s structure while offering a larger sense of connection to the full in-house workforce.pt_PT
dc.description.versioninfo:eu-repo/semantics/publishedVersionpt_PT
dc.identifier.doi10.1007/978-3-031-47281-7_63pt_PT
dc.identifier.isbn978-3-031-47281-7
dc.identifier.urihttp://hdl.handle.net/10400.22/26229
dc.language.isoengpt_PT
dc.publisherSpringerpt_PT
dc.relation.publisherversionhttps://link.springer.com/chapter/10.1007/978-3-031-47281-7_63pt_PT
dc.subjectGraphic design internshippt_PT
dc.subject3D Modelingpt_PT
dc.subjectVisual identitypt_PT
dc.titleA contribution of a graphic design intern at Sika Portugalpt_PT
dc.typeconference object
dspace.entity.typePublication
oaire.citation.endPage786pt_PT
oaire.citation.startPage777pt_PT
oaire.citation.titleAdvances in Design and Digital Communication IV: Proceedings of the 7th International Conference on Design and Digital Communication, Digicom 2023pt_PT
oaire.citation.volume35pt_PT
person.familyNameCoelho
person.givenNameRita
person.identifier.orcid0000-0002-5858-1843
rcaap.rightsclosedAccesspt_PT
rcaap.typeconferenceObjectpt_PT
relation.isAuthorOfPublicationa79c2683-dfc8-4391-a584-65e21f3d3c18
relation.isAuthorOfPublication.latestForDiscoverya79c2683-dfc8-4391-a584-65e21f3d3c18

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