| Name: | Description: | Size: | Format: | |
|---|---|---|---|---|
| 616.78 KB | Adobe PDF |
Authors
Advisor(s)
Abstract(s)
This article focuses on the development of an internship that took place in the
master’s degree in design at the School of Media Arts and Design of the Polytechnic Institute of Porto with the company Sika, which is focused on the
construction market.
The objective of this internship was to create visual solutions for innovative purposes, including 3D design and communication design projects.
In this essay, we examine part of the visual results of this Master in Design internship, attempting to debate them within the context of visual identity standards’ constraints as means to, not only guide and push further the creativity of an
internship design student but also, as a means to reflect on the process of broadening the academic capabilities of a design student into the professional realm.
The design internship served to rethink the company's internal functions and selfimage. Methodologically, an experimental and empirical study was carried out
utilizing design methodologies. Following that, visuals were created to clarify
the functions and locations inside the departments of this global corporation’s
main building in Portugal. The results, which have a cohesive language, respecting Sika’s visual identity, were well received by the corporate team and respond
in a unified manner and as a method of grasping the intricacy of the company’s
structure while offering a larger sense of connection to the full in-house workforce.
Description
Keywords
Graphic design internship 3D Modeling Visual identity
Citation
Publisher
Springer