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Advisor(s)
Abstract(s)
Nos Ćŗltimos anos o nĆŗmero de utilizadores nas redes sociais tem aumentado
exponencialmente, com isso tem tambĆ©m aumentado o nĆŗmero de plataformas
disponĆveis para a comunicaĆ§Ć£o e o marketing digital. Assim, criou-se espaƧo para novos
websites que promovem melhorar a experiĆŖncia das empresas na criaĆ§Ć£o de conteĆŗdo e
na venda online.
A melhoria da seguranƧa estƔ tambƩm inerente ao sucesso das redes sociais, havendo
vĆ”rias plataformas de suporte para que nĆ£o haja nenhum cyberattack ou perda de
informaĆ§Ć£o.
Para atingir o sucesso no mercado digital, especialmente nas redes sociais, Ć© imperativo
que as empresas invistam numa estratƩgia forte e detalhada e que realizem recolha de
dados para obter mais informaĆ§Ć£o sobre a sua performance.
O presente relatĆ³rio descreve as atividades realizadas durante o estĆ”gio na Red Bull, a
empresa lĆder de mercado das bebidas energĆ©ticas, uma empresa com sede em Elsbeten,
Salzburg, Ćustria.
Durante o estĆ”gio foram realizados vĆ”rios projetos com o intuito de melhorar a gestĆ£o das
redes sociais e de todos os canais digitais utilizados pela empresa. Ou seja, foi criado uma
nova base de dados para melhorar a recolha de dados sobre as diferentes contas das redes
sociais. A forma como as pessoas fazem login nas redes sociais foi melhorada para que
haja mais seguranƧa e foi criada uma base de dados automatizada para que seja possĆvel
saber quem sĆ£o os trabalhadores com acesso e a que informaĆ§Ć£o tem acesso. Uma nova
rede social foi criada para corresponder a uma fala de mercado.
O resultado final de todas as atividades realizadas foi a melhoria da seguranƧa e no acesso
Ć s redes sociais e outras plataformas, a automatizaĆ§Ć£o de vĆ”rios processos de gestĆ£o e a utilizaĆ§Ć£o de mais ferramentas da prĆ³pria empresa e a menor dependĆŖncia de terceiros.
In recent years the number of users on social media networks has increased exponentially, which has also increased the number of platforms available for communication and digital marketing. Thus, space has been created for new websites that promote improving the experience for companies that choose to create content and/ or sell merchandise online. The improvement of security is also inherent to the success of social media, with various platforms supporting it so that there is no cyberattack or loss of information. To achieve success in the digital market, especially in social media, it is imperative that companies invest in a strong and detailed strategy and conduct data collection to gain more insight into their performance. This report describes the activities carried out during the Managed Channels Services internship at Red Bull, the market leading energy drink company, that is based in Elsbethen, Salzburg, Austria. During the internship several projects were carried out in order to improve the management of social media and all digital channels used by the company. In other words the following was done:, a new database was created to improve data collection on the different social media accounts. The way people log in to social networks was improved for more security, and an automated database has been created, so that it is possible to know who are the workers with access and what information they have access to. And a new social network was created to match market speak. The result of all the activities carried out was improved security and access to social networks and other platforms, the automation of various management processes and the use of more of the company's own tools and less dependence on third parties.
In recent years the number of users on social media networks has increased exponentially, which has also increased the number of platforms available for communication and digital marketing. Thus, space has been created for new websites that promote improving the experience for companies that choose to create content and/ or sell merchandise online. The improvement of security is also inherent to the success of social media, with various platforms supporting it so that there is no cyberattack or loss of information. To achieve success in the digital market, especially in social media, it is imperative that companies invest in a strong and detailed strategy and conduct data collection to gain more insight into their performance. This report describes the activities carried out during the Managed Channels Services internship at Red Bull, the market leading energy drink company, that is based in Elsbethen, Salzburg, Austria. During the internship several projects were carried out in order to improve the management of social media and all digital channels used by the company. In other words the following was done:, a new database was created to improve data collection on the different social media accounts. The way people log in to social networks was improved for more security, and an automated database has been created, so that it is possible to know who are the workers with access and what information they have access to. And a new social network was created to match market speak. The result of all the activities carried out was improved security and access to social networks and other platforms, the automation of various management processes and the use of more of the company's own tools and less dependence on third parties.
Description
Keywords
Social media Security Sprinklr User management Redes sociais SeguranƧa GestĆ£o de utilizadores