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Advisor(s)
Abstract(s)
O trabalho de investigação explora as potencialidades do conceito de gamificação como ferramenta de criação e desenvolvimento de engagement com o público alvo numa aplicação de e-health. A metodologia que serviu de base ao estudo foi a User Types Hexad Scale, uma escala desenvolvida por Tondello et al. (2016). Num primeiro momento, a fiabilidade desta escala é testada, para depois avaliar do seu nível de correlação com os perfis de pacientes e médicos, bem como entre estes perfis e diferentes tipos de jogos. Com base nos resultados obtidos junto de médicos e pacientes é sugerido o My Community, uma experiência de gamificação numa plataforma E-Health.
Após a análise de resultados, a fiabilidade estatística da User Types Hexad Scale prova não ter robustez suficiente para ser cientificamente validada e dada como apta para a personalização da gamificação, pelo menos no setor da saúde. O estudo permite ainda concluir que pacientes e médicos apresentam perfis de utilizador distintos no meio digital. Apenas o elemento de jogo Colecionar Pontos demonstra significância quando correlacionado com a tipologia Jogador na definição do perfil dos pacientes. O estudo permite ainda definir 4 elementos de jogos preferenciais para médicos e pacientes. Com base nos elementos de jogos e no survey implementado, é desenhada uma sugestão de experiência de gamificação.
This research explores the potential of the gamification concept as a tool for the creation and development of engagement with a specific target audience of an e-health platform. The methodology that served as the basis for the study was User Types Hexad Scale, developed by Tondello et al. (2016). At first, the reliability of this scale is tested, to further evaluate its level of correlation with the profiles of patients and clinicians, as well as between these profiles and several game elements. Based on the results obtained from clinicians and patients, My Community is suggested, a gamification experience for an e-Health platform. After analyzing the results, the User Types Hexad Scale proves not to have the statistical reliability needed to be considered scientifically validated and suitable for the personalization of gamification, at least for the health sector. The study also concludes that patients and clinicians have different user profiles in the digital environment. Only the game element Collecting Points demonstrates significance when correlated with the Player type, in the definition of the patients profile. The study also allows the definition of four preferred game elements among clinicians and patients. Based on the game elements and the survey that was carried out, a suggestion of gamification experience is designed.
This research explores the potential of the gamification concept as a tool for the creation and development of engagement with a specific target audience of an e-health platform. The methodology that served as the basis for the study was User Types Hexad Scale, developed by Tondello et al. (2016). At first, the reliability of this scale is tested, to further evaluate its level of correlation with the profiles of patients and clinicians, as well as between these profiles and several game elements. Based on the results obtained from clinicians and patients, My Community is suggested, a gamification experience for an e-Health platform. After analyzing the results, the User Types Hexad Scale proves not to have the statistical reliability needed to be considered scientifically validated and suitable for the personalization of gamification, at least for the health sector. The study also concludes that patients and clinicians have different user profiles in the digital environment. Only the game element Collecting Points demonstrates significance when correlated with the Player type, in the definition of the patients profile. The study also allows the definition of four preferred game elements among clinicians and patients. Based on the game elements and the survey that was carried out, a suggestion of gamification experience is designed.
Description
Keywords
Gamificação Personalização Saúde Perfis de utilizadores Elementos de jogos User types hexad scale User profile Game elements user types hexad scale Personalization Gamification E-Health