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Sustainability interpretation and impacts of luxury tourism in Douro

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The aim of this research is to identify the main impacts of climate change in the Douro region and how they are likely to affect tourism in the region, particularly luxury tourism. The project ends by highlighting one of the region's traditional products that everyone appreciates - wine. It became a UNESCO World Heritage Site in 2001. Already feeling the effects of climate change, the Douro is one of the hottest and driest regions in the country. For its landscapes, but also for its history, the Douro is an outstanding region. This work is also aimed at recognizing luxury tourism as an emerging market in the region. Luxury tourists seek unique and personalized experiences. The sustainability of the region is also of increasing interest and concern to them. In this way, luxury and sustainability can complement each other. Companies have increasingly tried to focus on the quality and sustainability of their products, using local suppliers wherever possible. Unfortunately, the sustainability of the vineyards and the landscape continues to be a concern. Climate change is a reality and could wipe out years of production. The overall aim of the research is to understand the importance of sustainability and the impact of luxury tourism in the Douro Demarcated Region. The specific objectives were to: identify threats to sustainability in the Douro; understand the impact of seasonality in the Douro; understand and identify strategies to combat climate change; identify solutions to promote sustainable tourism; analyze the supply of luxury tourism in the region; and understand sustainability in the luxury tourism niche.

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Universidade de Aveiro

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