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- Technology strategies in the process of student retention and efficiency of academic managementPublication . Pereira, Rui Humberto; Castro, Maria JoãoThis article discusses the application of Information and Communication Technologies and strategies for best practices in order to capture and maintain faculty students' attention. It is based on a case study of ten years, using a complete information system. This system, in addition to be considered an ERP, to support the activities of academic management, also has a strong component of SRM that provides support to academic and administrative activities. It describes the extent to which the presented system facilitates the interaction and communication between members of the academic community, using the Internet, with services available on the Web complementing them with email, SMS and CTI. Through a perception, backed by empirical analysis and results of investigations, it demonstrates how this type of practice may raise the level of satisfaction of the community. In particular, it is possible to combat failure at school, avoid that students leave their course before its completion and also that they recommend them to potential students. In addition, such a strategy also allows strong economies in the management of the institution, increasing its value. As future work, we present the new phase of the project towards implementation of Business Intelligence to optimize the management process, making it proactive. The technological vision that guides new developments to a construction based on Web services and procedural languages is also presented.
- Aplicação das tecnologias de informação e comunicação como estratégia para a retenção de aunosPublication . Castro, Maria João; Pereira, Rui HumbertoEste artigo aborda a aplicação das Tecnologias de Informação e Comunicação como estratégias de boas práticas que conduzem à retenção e captura de alunos do ensino superior. É baseado num estudo de caso de oito anos, de utilização de um completo sistema de informação. Este sistema, além de constituir um ERP, de suporte às actividades de gestão académica, dispõe ainda de uma forte componente de SRM que confere suporte às actividades administrativas e lectivas. É descrito em que medida o sistema apresentado facilita a interacção e comunicação entre os membros da comunidade académica, recorrendo à internet, com serviços disponíveis na Web complementando-os com correio electrónico, SMS e CTI. Através de uma percepção, sustentada por análise empírica e por resultados de inquéritos, demonstra-se como este tipo de boas práticas pode elevar o nível de satisfação da comunidade. Muito em particular, é possível combater o insucesso escolar, evitar que alunos abandonem os seus cursos antes do seu término e que os recomendem a potenciais alunos. Em complemento, este tipo de estratégia permite ainda fortes economias na gestão da instituição, elevando o seu valor. Como trabalho futuro, é apresentada a nova fase do projecto que envereda pela aplicação de Business Intelligence para optimização do processo de gestão, tornando-o pró-activo. Também é apresentada a visão tecnológica que orienta os novos desenvolvimentos, para uma arquitectura baseada em serviços Web e linguagens de definição processual.
- Informational heritage, sustainable Development and tourism: the Urban Route of the Fisherman’s ProjectPublication . Martins, Susana; Carvalho, Milena; Castro, Maria João; Gonçalves, BeatrizThe Fisherman’s Route reflects the interinstitutional collaboration between the Higher Institute of Accounting and Administration of Porto and the Parish Council of Vila do Conde, developed as part of a sustainable tourism project based on the largest fishing community in the Country: Poça da Barca and Caxinas. It aims to safeguard cultural and immaterial heritage, promoting the transfer of knowledge using the skills of the information professional acquired in the degree in Sciences and Technologies of Documentation and Information. Through the application of semi-structured interviews and documentary analysis, the identification of the relevant information was carried out, regarding informational heritage, ethnographic, cultural, religious, architectural, related to shipbuilding and the clothing and gastronomy. The results are: the creation of the project logo; the creation of merchandising and a glossary of the typical language of the caxineiro; the outline of a small pedestrian route; the creation of a Facebook page and the re-creation of certain community traditions as well as an online portal and an app designed for tourists. The project assumes itself as a model of great importance in the sustainable development based on tourist initiatives, valuing the traditions and the memory, preserving the informational heritage connected to the fishing activity of those communities.
- Information Science, Museology, and the Management of the ISEP Museum Collection—Theoretical Framework of the Information professional's PerformancePublication . Neves, Catarina; Carvalho, Milena; Martins, Susana; Castro, Maria JoãoThis present work’s main objective is the identification, by the informational professional, of a tool for managing the ISEP museum collection. This work arises because the current tool does not meet the museum's holistic needs and is not interoperable, and it was developed in the framework of a curricular internship for the degree in Sciences and Technologies of Documentation and Information at ISCAP-P.Porto. It highlights the close connection between Information Science and Museology and emphasizes the role of the museological object as a source of information, underlining the extreme importance of its management since the Museum is also an information system. The standardization of metadata associated with museum objects was also addressed, and how it promotes the exchange of information and the fulfillment of the mission of cultural institutions. The work encompassed the development of an organic-functional analysis of the museum as well as a comparative analysis of four management tools for museum collections that met the information needs of that museum as well as the application of the adapted criteria defined by ISO / IEC 25010: 2011 for the evaluation software quality standards. After evaluation, it was determined that the most appropriate tool would be open access software called Collective Access, which works simultaneously as a collection management and creation of a website for publishing collections, operating as a virtual museum.
- Creation of a Mobile App Prototype for Internationalization of Rūta’s ProductsPublication . Pacheco, Inês; Pocevičienė, Rasa; Carvalho, Milena; Martins, Susana; Castro, Maria JoãoThis project was developed as part of an international cooperation program between Šiauliai State University of Applied Sciences (Lithuania) and the Higher Institute of Accounting and Administration (Portugal), which results in a double degree agreement for the bachelor’s degree students in Information Management (Lithuania) and bachelor degree students in Science and Technologies of Documentation and Information (Portugal). Nowadays almost everyone has access to the internet and a mobile phone, so companies are adopting different ways to attract customers. Not only the use of applications and social media have grown but also sales applications. Due to the pandemic many companies started using other ways to communicate with their customers and in the case of the Rūta’s Chocolate Museum, with its visitors. The close relationship between the Information Society, Information Science and Heritage, regardless of its´ nature, is explored and explained and as a continuation it is assumed that information professionals currently have diversified skills that allow them to work in contexts different from the so-called traditional ones, such as libraries and archives. The methodology was based on scientific literature review and on the identification and analysis of different variables that would influence its development, namely: a) identify and analyze what already exists about the museum on the web (website, social networks); b) know the visitors information needs; c) know the museum strategy for marketing; d) create an app prototype; e) create content for the app.comparison between app creation platforms was developed but the main criteria at this point was free of charge use as well as hierarchical content display. The content creation had in mind the goal of the company, mainly to promote the museum's activities and Rüta products by reaching potential customers all over the world, so the use of English was very important, but also what interests the users of the Rüta social networks showed. The app prototype is presented, and as mentioned before, the use of mobile applications as grown through the last years due to the growth of mobile phones users and companies making a huge investment in said mobile apps as it helps with the diffusion of their services making them more easily accessed by the costumers. This impacts not only financially but also in the way information society evolves as more and more information is created by minute. The change in information society is noticeable not only in the way it alters the information cycle (production, selection, use and storage) but also the professionals and the skills required so the information is useful and attends to what is needed. The educational implications of the project relate to the performance of the information professional in non-traditional areas, but in areas where the valorization of the informational heritage of companies, can give way to initiatives that will have positive impacts in activity and business. This requires graduates to use, in an integrated way, the specialized skills seized over the three years of the study cycle, but also put other transversal skills in practice, such as reasoning and problem solving. Within the scope of the project, it is considered that self-regulation and the search for solutions to problems presuppose environmental manipulations that ultimately originate behaviors that tend to increase the probability of achieving the educational goal.