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- Fashion weeks as a driver of sustainable development in tourism destinations: the case of Portugal FashionPublication . Liberato, Pedro; Mendes, Benedita; Liberato, Dália; Alén, ElisaOver the last years, fashion events tourism has been increasing, namely through promotional events, in which designers and fashion companies present their new collections, attracting visitors that meet their needs of shopping experiences and attending fashion events. The objective of this research work is to identify the effects of the realization of a fashion week in the sustainable development of a city, as a tourism destination. On the empirical side, using a qualitative methodology, the research presents a case study that relates the Portugal Fashion event with the sustainable development of the city of Porto as a tourism destination. The main conclusions show that the Portugal Fashion adds value to Porto and contributes to the sustainable development of both the economic and socio-cultural perspectives. However, it is crucial that the several stakeholders of the city cooperate so that the benefits from this event are maximized.
- The importance of fashion events in the city of Oporto: the fashion industry perspectivePublication . Liberato, Dália; Mendes, Benedita; Liberato, PedroThe aim of this study is to analyse the relationship between fashion events and the tourism sector, focusing on how this relationship can also affect the development of the fashion industry. On the empirical side, using a qualitative methodology, the research presents a case study, investigating the relationship between the fashion events in the city of Oporto and the development of the Portuguese fashion industry. The main findings show how fashion events contribute to the evolution of exportation of Portuguese fashion products, as well as the positive development of the valorisation of Portuguese fashion by foreign buyers, highlighting the strong synergy and the mutual influence between fashion events and the positive development of Portuguese fashion industry. In terms of managerial implications, the authors suggest the existence of a mutual effect between the fashion events in the city of Oporto and the success of Portuguese fashion industry, in terms of influence on consumer’s behaviour concerning the Portuguese fashion products.
- A moda nos eventos: contributos para a gestão dos destinosPublication . Liberato, Dália; Mendes, Benedita; Liberato, Pedro; Alén, ElisaOs eventos de moda constituem um segmento de oferta relevante em inúmeras cidades à escala mundial, com evidência sobre a atração de participantes internacionais. Os eventos de moda adicionam às cidades anfitriãs, reconhecimento e valor, assegurando uma vantagem competitiva face a destinos concorrentes. A presente investigação visa compreender o papel dos eventos de moda na região Norte de Portugal, em geral, e na cidade do Porto, em particular, enquanto destinos turísticos. Foi utilizada uma metodologia quantitativa, com aplicação de inquéritos por questionário, a 410 participantes dos eventos de moda realizados na cidade do Porto. Os dados recolhidos confirmam que as motivações para participar no evento influenciam positivamente a avaliação da experiência; a avaliação da experiência influencia o grau de satisfação relativamente ao evento; a avaliação da satisfação relativamente ao evento influencia positivamente a lealdade ao evento e a lealdade ao destino. A discussão dos resultados afigura-se relevante para as DMOs locais e regionais, e Associações Empresariais, com vista à captação deste segmento turístico, melhoria da promoção dos eventos de moda e, consequentemente, da experiência dos participantes dos eventos de moda.
- Fashion as an economic sustainability indicator in tourism destinations’ governance through business participationPublication . Liberato, Dália; Mendes, Benedita; Alén, Elisa; Liberato, PedroIn the tourism sector, the hosting of events has been playing an increasingly significant role in attracting visitors and differentiating between competing destinations. Events play an important role in a destination’s marketing strategy. There are several motivational typologies that induce the growth in the number of participants in fashion events, among them getting to know designers, brands, and new collections, as well as following the trends. Professional motivation is growing as a result of participation and collaboration in the organization of the event itself, or because they intend to get to know the work and stay updated on the strategies used by partner companies and competitors in the sector, representing the place and the moment where new trends are presented for the first time and the occasion where partnerships and commercial exchanges between production, commercialization, and consumption areas take place. The industry strategy for the involvement of all stakeholders in the organization of events associated with a large producing region will emphasize the international involvement of participants, the international competitiveness of the industry, and the tourism destination. It intends to stimulate the region in the perspective of an economically sustainable model and integrate a destination governance strategy associated with this industry. This research aims, through the application of questionnaires to participants of fashion events held in the city of Porto between the months of September 2019 and February 2020, to assess the degree of participation, motivation for participation, evaluation of the experience of participation in the event, and corresponding degree of satisfaction. The main results highlight that fashion events can add value to the city of Porto and are directly related to its image and personality as a city and its active, cultured, and cosmopolitan lifestyle.
- The role of fashion events in tourism destinations: DMOs perspectivePublication . Liberato, Dália; Mendes, Benedita; Liberato, Pedro; Alén, ElisaFashion events have the particularity of adding recognition and value to host cities, which is reflected in a competitive advantage over competing destinations. However, the tourism of fashion events is not properly valued by the tourism industry, and therefore, this investigation aims to deepen scientific knowledge about this tourism segment. The general objective of this study is to understand the role of fashion events in the northern region of Portugal, in general, and in the city of Porto as tourism destinations. The selected instrument for data collection was the semi-structured interviews, which were conducted with three representatives of DMO’s. Respondents believe those fashion events held in the city of Porto would be more advantageous for the tourism sector if they were promoted on a wider scale; fashion events have the ability to add value to the city of Porto and are directly related to its image and the personality of the city and its active, cultured and cosmopolitan lifestyle; there is a general concern, by the organization of these events, for the valorisation of tourist resources and emblematic places of the city. Finally, respondents recognize that the participants of the fashion events, in addition to the innovation, presentation, organization and experience of the events, value Portugal, in general, and the city of Porto, in particular as tourism destinations and in this perspective, take advantage of the participation in the event to get to know the city. Most participants return in subsequent editions extend their stay and travel accompanied by family and/or friends.
- Experience and satisfaction evaluation in fashion eventsPublication . Liberato, Dália; Mendes, Benedita; Liberato, Pedro; Alén, ElisaFashion events contribute to the enhancement of cities and regions as tourism destinations. The aim of this study is to understand the influence of the individual profile and characteristics of the trip in the evaluation of the experience considering the participation in fashion events and understand the influence of the experience of participation in the event, in the evaluation of the experience and the degree of satisfaction with the event. On the empirical side, using a quantitative methodology, the research presents a case study, investigating the relationship between the dimensions individual profile, characteristics of the trip, experience, current experience and satisfaction. Main findings show that Individual Profile, Characteristics of the Trip and Participation in Event positively affects the Evaluation of Experience, and Participation in the event positively affects the degree of satisfaction regarding the event. In terms of managerial implications, the authors suggest the existence of a mutual effect between the Individual Profile, the Characteristics of the Trip and the Knowledge and Participation in previous editions with the way that participants of fashion events will experience and evaluate their satisfaction regarding the event.
- Business tourism development in the fashion industryPublication . Mendes, Benedita; Liberato, Dália; Alén, Elisa; Liberato, PedroThe book features the first volume of the proceedings of the 10th International Conference of the International Association of Cultural and Digital Tourism (IACuDiT), with the theme “Recent Advancements in Tourism Business, Technology, and Social Sciences,” which was held from August 29 to 31, 2023, in Crete, Greece. It showcases the latest research on Tourism Business, Technology, and Social Sciences and presents a critical academic discourse on smart and sustainable practices in the tourism industry, stimulating future debates and advancing readers’ knowledge and understanding of this critical area of tourism business in the post-COVID-19 era. COVID-19 produced dramatic effects on the global economy, business activities, and people, with tourism being particularly affected. The book discusses the resulting digital transformation process in a range of areas, including its effect on the social sciences combined with special forms of tourism. This accelerated digitalization encourages the emergence of new digital products and services based on the principle of flexibility. The book focuses on the knowledge economy and smart destinations, as well as new modes of tourism management and development, and includes chapters on emerging technologies such as the Internet of Things, artificial intelligence, big data, and robotics in connection with various tourism practices.