ESMAD - DD - Livros, partes de livro ou capítulos de livro
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- Luga Poster Biennale 2024Publication . Quelhas, VítorIt is with great excitement that we present the first edition of the Luga Poster Biennale, whose mission is to celebrate poster design and its creators across borders. This event brings together a remarkable group of talented designers and visual artists from around the world, reflecting the diversity of languages that characterize the contemporary and international graphic design scene. This initiative, organized by the School of Media Arts and Design of the Polytechnic of Porto (ESMAD/P.PORTO) and the Research Institute in Design, Media, and Culture (ID+), aims to explore the poster as a fundamental element of research, graphic expression, and visual communication.
- Dynamic visual identities: reflection on interaction and playfulness in visual identity design by Porto Design StudiosPublication . Coelho, Rita; Dias, SusanaThis paper is a part of an ongoing research conducted by the authors. As a primary effort of a bigger study, it aims to grasp a correlation between dynamic visual identities and contemporary society, considering the concepts of liquid modernity [1], mindfulness [2], playfulness [3] and relational design [4], among others. Some brands—particularly a sample of contemporary DVI’s from Porto Metropolitan Area’s design studios—are verified and analyzed through a condensing terminology, from Kopp [5], Kretuz [6], Olins [7, 8], Marriot [9], Nes [10], Oliveira et al. [11] to Lelis [12] and Martins et al. [13]. As methodology, we collected important references from literature review on several areas of study and some qualitative content visual analysis of dynamic visual identities from Porto’s graphic realm—our city’s design studios. As value, originality and motivation for this research, we advocate that DVIs do not seem to be taken into account by much of the scientific research in our field of expertise in our country, apart from certain authors that we refer to. We seek to share with design students and brand managers alike, the playful connections the design of a dynamic visual identity can have through a reduced attention span, that the fragmental media and capitalized culture have provoked. As a result of this exploratory research, we accomplish a preliminary contribution to the recognition of Portuguese DVIs, markedly from Porto graphic design studios—and critically reflect about how they are moving in that direction, discussing the benefits and consequences of play in DVIs.
- Flexible ID: to adapt is to resistPublication . Coelho, Rita