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- Social marketing and integration of refugees: an approach to the municipalities in Portuguese contextPublication . Serra, Catarina Carvalho; Sousa, Bruno; Liberato, DáliaNever in the history of mankind have we seen such high levels of migratory flows resulting from forced displacement. In this work, we intend to highlight the role of the municipalities that form the Quadrilátero Urbano: Barcelos, Braga, Guimarães and Vila Nova de Famalicão, in the integration of Ukrainian refugee citizens. Therefore, our purpose is to assess how municipalities use social marketing tools and strategies in the process of integrating refugees from Ukraine. Conceived as a multiple case study, this investigation uses a literature review on social marketing, the application of semi-structured interviews with municipal stakeholders and the analysis of existing content on municipalities’ web pages and social networks, in order to identify social marketing tools and strategies used by these municipal entities. The results obtained suggest that municipalities make use of marketing tools but have difficulties in making strategic and systematic use of them. It was also evident that the municipalities, learning from the recent experience with Ukrainian refugees, will pave the way for structuring more robust refugee integration plans. Social marketing can be used to influence behaviours that help mitigate a complex social problem, such as forced displacement. This study aims to contribute to the affirmation of social marketing as a relevant discipline in solving social problems, particularly regarding the integration of refugees. On the other hand, it intends to highlight the mediating role that municipalities must play in the integration of refugee citizens, so that refugees can get closer to existing public services and host communities. In the future, it would be important to analyse the perceptions of Ukrainian refugees through the creation of a focus group. Furthermore, a quantitative approach would be important to allow for more robust data collection and, therefore, improve the quality of the results obtained. It would also be pertinent to extend the research to refugees from other countries, as well as other Portuguese municipalities, enabling a broader understanding of the national reality.
- Advances in tourism, technology and systems: selected papers from ICOTTS 2024, Volume 2Publication . Abreu, António; Carvalho, João Vidal; Liberato, Dália; Castanho, Rui AlexandreThis book features a collection of high-quality research papers presented at the International Conference on Tourism, Technology and Systems (ICOTTS 2024), held at University of Madeira, Portugal, from 30 to 31 October 2024. The book is divided into two volumes, and it covers the areas of technology in tourism and the tourist experience, generations and technology in tourism, digital marketing applied to tourism and travel, mobile technologies applied to sustainable tourism, information technologies in tourism, digital transformation of tourism business, e-tourism and tourism 2.0, big data and management for travel and tourism, geotagging and tourist mobility, smart destinations, robotics in tourism, and information systems and technologies.
- Literary tourism in Northern Portugal and its contribution to regenerative tourismPublication . Bruno Barbosa Sousa; Liberato, Pedro; Rodrigues, Cristina; Carina Pereira; Maria Alexandra Malheiro; Liberato, Dália; Elsa Tavares Esteves; Pedro M. Carvalho; Adriano CostaLiterary tourism has been the subject of new studies and new approaches in the academic context, not only from a historical and cultural perspective, but also for the benefit of the local community and the progress of the territory This chapter aims to present an embryonic reflection on the importance that literary tourism could represent for the benefit of regenerative tourism and the long-term preservation of territories and communities. This research aims to focus on the context of Northern Portugal (a Portuguese geographical context strongly characterized by its cultural wealth and heritage). Regenerative tourism frameworks point to the restoration and building of social, cultural and environmental conditions in destinations. This initial reflection aims to focus on national visitors, considering the importance that domestic tourism can promote in the interior of each country, as a preponderant element for the good practice of a more regenerative tourism (not only in terms of sustainability, but also in terms of culture, history, literary heritage and local resources).
- The importance of cultural context in the quality of life of senior touristsPublication . Domínguez Vila, Trinidad; Lopes, Maria Carlos; Liberato, DáliaPropelled by the ageing of the world's population, quality of life has become a determinant in the establishment, at a global level, of strategies to implement healthy ageing policies. Hence the importance of designing interventions that can generate positive effects on the healthy ageing process, that is, on quality of life. Leisure and tourism activities substantially improve the well-being of participants, identifying themselves as one of the domains that positively influence quality of life. The World Health Organization defines quality of life as ‘an individual's perception of their position in life in the context of the culture and value systems in which they live and in relation to their goals, expectations, standards and concerns’. The cultural context has not been researched in depth, and different authors highlight this lack. Based on this challenge, an analysis is made of whether the quality of life of tourists aged 55 and over from Portugal and Spain is influenced by their cultural contexts. The main results indicate that seniors from these similar cultures exhibit very different behaviours in the most important relevant domains that affect quality of life.
- Senior tourism as a key element for quality of life, wellness and lonelinessPublication . Lopes, Maria Carlos; Liberato, DáliaThe ageing of the world's population is a contemporary reality and will continue to be so in the near future, with a much sharper ageing pattern than in the past. The ageing of the world's population is associated with increasingly recognised future trends, and it is crucial to design actions and strategies that promote healthy ageing, a fundamental objective of all global policies and organisations, from the WHO to the UN, including the 2030 Agenda. Various studies show that tourism experiences lead to positive psychological and physical states, improving well-being, happiness, quality of life and overall life satisfaction. The aim of this research is to determine whether the elderly live alone by personal decision (voluntary) or whether the situation is imposed (compulsory). This research focused on the distinction between sociodemographic variables and the dimensions of loneliness. The study was carried out through a questionnaire targeted at Spanish people over the age of 55, using mostly personal surveys. A stratified sampling process based on gender and age proportions was followed. At the end of the process, 439 valid questionnaires were returned. The results were consistent with the relationship between living alone and the tendency to feel lonely, but with certain variations since the relationship was not always present. The risk of loneliness increases in widows/widowers since sharing a life with a spouse reduces the likelihood of emotional loneliness. Regarding the profiles obtained, a distinction is made between the results for those who live alone and feel lonely (the objective and subjective dimensions of loneliness) and for those who only feel lonely (the subjective dimension). Thus, looking only at the elderly who live alone, gender and professional status are common elements, but there are differences in terms of education, income and age. There is a direct relationship between loneliness and being a woman and being retired, i.e., no longer working. Considering the dimensions of loneliness, living alone is not synonymous with feeling lonely, but living alone increases the likelihood of feeling lonely more often, although this is not always the case. The largest group who feels lonely lives alone, but some who do no live alone feel lonely too. It is important not to treat older people and their perceptions of loneliness homogeneously if the ultimate purpose is to improve their quality of life and well-being. Research has shown that activities related to tourism have a significant impact on the wellness, quality of life and overall life satisfaction of older tourists, being recognised as a social solution to alleviate loneliness, rebuild social relationships, enhance individual well-being, and foster a positive image of ageing.
- Special interest trends for glamping: preliminary insights in Portuguese contextPublication . Jessica, Eliane; Sousa, Bruno Barbosa; Liberato, PedroSustainability in tourism is a necessary path for the tourism sector on a global scale. Tourist practice now considers the environmental, economic, and social impact in the present and the future. Responsible use of natural resources, preservation of the sociocultural authenticity of local communities, and ensuring long-term economic sustainability are fundamental. In the context of tourist activities that promote direct contact with nature, it is crucial to intensify efforts to prevent any form of environmental negligence (e.g., glamping in specific Portuguese contexts). From an interdisciplinary perspective, this study provides insights into marketing and segmented tourism (in the context of nature and glamping). Future studies should make it possible to develop some of the limitations presented in this chapter.
- Regional tourism planning: bibliometric review and analysisPublication . Meneses, Daniela; Costa, Carlos; Ferreira, Fernanda A.; Eusébio, CelesteIncreased competitiveness among cities and tourist destinations is associated with accelerated growth and the increased need to fulfil tourist needs. Tourism, being a complex sector, incorporates different types of environmental, cultural, economic, and social resources into its activity. The impact of tourism on destinations, whether through acculturation or the environment, varies according to the characteristics of each destination. Tourism activity depends on natural resources and all entities involved, private and public sector, recognise the importance and need for tourism planning to protect these resources, especially in a regional dimension. From the point of view of regional tourism, the premise of regional tourism planning should be to plan the best use of the territory, based on tourism strategies aimed at achieving optimal national development (Dwyer, Forsyth, and Spurr 2004). Tourism as a clustering sector is influenced by external factors which call into question the planning process, being influenced by different actors, governments, non-governmental organisations and private sector (Gunn 2002). As a result, tourism planning requires a particular body of knowledge and a systematic approach (Inskeep 1988). In the case of regional tourism, this also means that all urban and rural attractions and peripheral areas should be considered in tourism planning. In the literature search, we found some review articles about tourism planning. Literature review from Calero and Turner (2020) approaches tourism planning from the perspective of regional economic development and tourism, emphasising the concept and its evolution between the years 1990 and 2000. The results showed that research was still in its infancy. The review of Rahman and Salahudin (2021) address regional tourism development planning with application to Indonesia, limiting and biasing the results of the study, and, finally, the review of Sentanu et al. (2023) addresses collaborative tourism governance between 2010 and 2021, leading to a current topic trend and proposing the factors of collaborative tourism governance for success. The bibliometric analyses that emerged during the research are related to sustainability and the application of sustainability in tourism, and no literature review was found that addresses regional tourism development. This work stands out for its innovation, as it conducts a quantitative analysis of the gathered information. It also offers a temporal examination of the knowledge that has evolved over recent years, effectively systematising this information, and delivering valuable insights for individuals engaged in regional planning, as well as researchers and practitioners. For researchers, it facilitates a more comprehensive understanding of the topic’s evolution and variables, thereby providing guidance for future research. As for practitioners, it enables an examination of diverse perspectives and their impact on the industry. This chapter addresses examining the development of regional tourism planning as a concept and its practical implications in the evolution of planning. The aim of this chapter is to understand the evolution of regional tourism planning research, identify the most relevant topics in regional tourism planning and, finally, promote a broad understanding of the development and suggest new research directions. The chapter structure follows with introductory literature review concerning the subject being investigated, followed by a description of the methodology used and the subsequent findings. Finally, concludes by presenting the implications and potential future avenues for research.
- Advances in tourism, technology and systems: selected papers from ICOTTS 2023, Volume 1Publication . Abreu, António; Carvalho, João Vidal; Liberato, Pedro; Cerón Monroy, Hazael
- Advances in tourism, technology and systems: selected papers from ICOTTS 2023, Volume 2Publication . Carvalho, João Vidal; Abreu, António; Liberato, Dália; Díaz Rebolledo, José Angel
- Advances in tourism, technology and systems: selected papers from ICOTTS 2022, Volume 1Publication . Carvalho, João Vidal; Abreu, António; Liberato, Pedro; Peña, Alejandro