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Propelled by the ageing of the world's population, quality of life has become a determinant in the establishment, at a global level, of strategies to implement healthy ageing policies. Hence the importance of designing interventions that can generate positive effects on the healthy ageing process, that is, on quality of life. Leisure and tourism activities substantially improve the well-being of participants, identifying themselves as one of the domains that positively influence quality of life. The World Health Organization defines quality of life as ‘an individual's perception of their position in life in the context of the culture and value systems in which they live and in relation to their goals, expectations, standards and concerns’. The cultural context has not been researched in depth, and different authors highlight this lack. Based on this challenge, an analysis is made of whether the quality of life of tourists aged 55 and over from Portugal and Spain is influenced by their cultural contexts. The main results indicate that seniors from these similar cultures exhibit very different behaviours in the most important relevant domains that affect quality of life.
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Elgar