ESTG - Provas de Título de Especialista

Permanent URI for this collection

Now showing 1 - 1 of 1

Expansion Project of a Small Software Enterprise
Publication . Moreira, Luís José Machado
Introduction and company’s background This work focuses in one of the most decisive moments of a small software enterprise - its expansion to foreign markets - and presents the action plan for the implementation of specific policies, processes and tools, mainly in the Sales and Marketing teams, where the company would grow more significantly in terms of the number of employees. The company is innovative and technology-based. It is specialised in the development and commercialisation of software solutions for complex combinatorial problems, using problem-solving techniques and methods from the Operational Research discipline. Despite the vast research on the problems related to Operational Research, these are not transferred to commercial applications, thus not contributing to the direct benefit and increased productivity and efficiency of organisations. The results of studies and projects carried out in Operational Research are of undeniable interest and utility. The problems addressed are of complex resolution, since they usually present numerous input variables and require a considerable interaction between these variables to obtain optimal solutions. Good examples for complex combinatorial problems in this area are project planning, allocation or assignment problems, routing, production planning, personnel staffing, timetabling, etc.[...]
2019Other Restricted access Show more