| Name: | Description: | Size: | Format: | |
|---|---|---|---|---|
| 21.12 MB | Adobe PDF | |||
| 1.74 KB | License |
Authors
Advisor(s)
Abstract(s)
The wine segment of alcohol production is one of the most popular in the International
market. Every year new vineyards are planted new wineries are opened. Europe as a
representative of the Old World as nobody else is famous for its wine traditions.
Nevertheless, going by the latest trends in the world of wine the companies of the New
World noticeably pressed their European rivals thus granting a common consumer a
larger choice of wine production. The adequate assessment of an enterprise’s
competitiveness may have a crucial role in decision-making what in due course entails an
enterprise's further efficient performance and desired financial outcomes. The purpose of
this study is to present the possible ways for comparative analysis of the wine companies
of the New and Old Worlds.
Besides, based on the survey and correlation matrix method we could individualize the
most important factors which were prevailing for consumers making a choice in wine.
That, in turn, helped us to forecast consumers’ choice in the next a few forms which we
illustrated graphically and textually. The results obtained by a such econometric model
can also be instrumental in companies’ competitiveness evaluation.
Description
Keywords
Competitiveness Wine companies Comparative analysis Econometric modeling