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Orientador(es)
Resumo(s)
Since 2008, Government and private hospitals, recognizing the growth potential
of specialization in certain medical procedures, started to promote Portugal as a medical
tourism destination. As a result, the country is internationally recognized in areas such
as oncology, neuroscience, immunology, nanomedicine, and regenerative medicine, and as
having an internationally accredited modern healthcare network based on innovation in therapeutic
processes and products, qualified professionals, and state-of-the-art equipment.
However, previous literature suggests that the lack of cooperation between the stakeholders
are major obstacles to international performance. Moreover, the pandemic has caused restrictions
to international travels, contributing to the decrease of demand for Medical Tourism,
Thus, this paper analyses the evolution of the competitiveness of the medical tourism
supply during the pandemic. Using an unbalanced panel of 157 private hospitals, collected
from SABI for 2011-2020, we calculated 4 performance indicators: Market Share, Return
on Investment, Productivity and Talent Retention. Results point to the possession of key
factors to ensure the success and development of a consolidated supply of Medical Tourism.
The paper makes recommendations on the strategies to increase competitiveness of medical
tourism supply.
Descrição
Palavras-chave
Competitiveness Corporate Performance Medical Tourism Tourism Management