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Abstract(s)
O presente relatório de estágio foi concretizado no âmbito do Mestrado em Estudos Interculturais para Negócios, do Instituto Superior de Contabilidade e Administração do Porto – Politécnico do Porto. O estágio curricular, decorreu entre fevereiro e junho de 2021, na Associação para o Desenvolvimento Integrado da Rede das Aldeias de Montanha (ADIRAM), integrando o Projeto Aldeias de Montanha.
O desenvolvimento das comunidades locais é extremamente importante para evitar o êxodo rural que se verifica no interior de Portugal e que tem sido um desafio difícil de controlar nas últimas décadas. Consequentemente, é necessário potencializar os recursos e as riquezas endógenas existentes nesses territórios de forma a preservá-los.
Neste sentido, este relatório de estágio tem como objetivo analisar a natureza do trabalho desenvolvido através da ADIRAM nas Aldeias de Montanha, localizadas na Serra da Estrela e Serra da Gardunha. Portanto, demonstrando que é essencial valorizar os seus territórios e as suas comunidades porque eles têm muito para oferecer, especialmente em termos de atração turística. O relatório pretende ainda descrever as tarefas realizadas durante o estágio e explorar três estudos de caso de forma a examinar cenários da vida real: as telenovelas, o burel e a Burel Factory e, finalmente, a fotografia.
Os resultados apresentados demonstram a importância de empoderar as comunidades locais e valorizar os seus respetivos territórios. Além disso, embora os territórios em análise sejam considerados territórios locais, há uma clara expansão do local para o global, representada na interação de ambientes e culturas locais com fluxos globais. Desta forma, o conceito de “glocal” e o substantivo processual “glocalização” devem ser tidos em consideração na procura de novas formas de desenvolver esses territórios e as suas comunidades.
This internship report was carried out in the scope of the Master’s degree in Intercultural Studies for Business, lectured at the Porto Accounting and Business School, Polytechnic of Porto. The curricular internship took place between February and June 2021, in the Association for the Integrated Development of the Aldeias de Montanha Network (ADIRAM), integrating the Project Aldeias de Montanha. The development of local communities is extremely important to avoid the rural exodus evident in the interior of Portugal which has been a difficult challenge to control over the last few decades. Consequently, it is necessary to enhance the resources and endogenous wealth existing in these territories in order to preserve them. With this in mind, this internship report aims to analyze the nature of the work developed through ADIRAM in the Aldeias de Montanha, located in Serra da Estrela and Serra da Gardunha. Therefore, demonstrating that it is essential to value their territories and their communities because they have a lot to offer, especially in terms of tourist attraction. The report further describes the tasks performed during the internship and explores three case studies in order to examine real life settings: the soap operas, the burel fabric and the Burel Factory and finally, photography. The results presented demonstrate the importance of empowering local communities and valuing their respective territories. Besides, although the territories in analysis are considered local territories, there is a clear expansion from the local to the global, represented in an interaction of local environments and cultures with global flows. Thus, the concept of “glocal” and the process noun “glocalization” should be taken into account when searching for new ways to develop such territories and their communities.
This internship report was carried out in the scope of the Master’s degree in Intercultural Studies for Business, lectured at the Porto Accounting and Business School, Polytechnic of Porto. The curricular internship took place between February and June 2021, in the Association for the Integrated Development of the Aldeias de Montanha Network (ADIRAM), integrating the Project Aldeias de Montanha. The development of local communities is extremely important to avoid the rural exodus evident in the interior of Portugal which has been a difficult challenge to control over the last few decades. Consequently, it is necessary to enhance the resources and endogenous wealth existing in these territories in order to preserve them. With this in mind, this internship report aims to analyze the nature of the work developed through ADIRAM in the Aldeias de Montanha, located in Serra da Estrela and Serra da Gardunha. Therefore, demonstrating that it is essential to value their territories and their communities because they have a lot to offer, especially in terms of tourist attraction. The report further describes the tasks performed during the internship and explores three case studies in order to examine real life settings: the soap operas, the burel fabric and the Burel Factory and finally, photography. The results presented demonstrate the importance of empowering local communities and valuing their respective territories. Besides, although the territories in analysis are considered local territories, there is a clear expansion from the local to the global, represented in an interaction of local environments and cultures with global flows. Thus, the concept of “glocal” and the process noun “glocalization” should be taken into account when searching for new ways to develop such territories and their communities.
Description
Keywords
Comunidades locais Territórios rurais Turismo Indústrias culturais e criativas