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Publication
Turismo ativo na Madeira: contributo para a rentabilidade de unidades de turismo no espaço rural
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| 1.48 MB | Adobe PDF |
Advisor(s)
Abstract(s)
A atividade turística na ilha da Madeira desempenha um papel primordial na economia da região e é um dos pilares estratégicos do desenvolvimento regional.
Contudo, na última década o Governo Regional da Madeira identificou a necessidade de apostar em produtos diversificados, principalmente em áreas rurais e espaços naturais, para complementar os principais produtos turísticos já existentes e consolidados.
As potencialidades da ilha da Madeira para a prática de atividades desportivas sempre foram reconhecidas pelas entidades governamentais e pela comunidade local, porém só nos últimos anos é que surgiu a necessidade de promover estes segmentos alternativos.
Esta trabalho procura explorar a possibilidade de uma aposta mais eficaz no turismo ativo como forma de captação de novos públicos, como também para a melhoria de infraestruturas e equipamentos de apoio à prática das atividades relacionadas. Outro dos principais objetivos da investigação incide sobre a caracterização da economia do turismo desportivo na Madeira, atual e potencial,
bem como os seus efeitos multiplicadores, nomeadamente ao nível do alojamento.
O presente trabalho de investigação começa por teorizar, através da revisão bibliográfica toda a temática envolvente ao turismo ativo e turismo no espaço rural. A primeira fase do trabalho é dedicada à teorização de toda a problemática que envolve estes tipos de turismo e atividades inerentes.
Na segunda fase da investigação aborda-se os principais procedimentos metodológicos adotados e implementados ao longo da investigação através de conteúdos teóricos extraídos da revisão bibliográfica.
A última parte da investigação apoia-se numa abordagem preliminar com base num questionário direcionado para os turistas que se encontram em áreas rurais na ilha da Madeira. Esta abordagem decorre de um trabalho de campo realizado na ilha da Madeira, a uma amostra de cento e noventa e quatro turistas, cujo propósito passa por aferir de que forma uma aposta eficaz no turismo ativo
pode contribuir para a rentabilização de unidades de turismo no espaço rural.
The tourist activity in Madeira island plays a main role in this region’s economy and is one of the most important strategies to its development. In the last decade Madeira Regional Government has identified the need to invest on diversified and alternative products in both rural and natural areas to complement the main consolidated touristic products that already exist. Madeira island’s potential for the practice of sports activities has always been recognized by the government and local community, but these alternative segments have only recently started to be promoted. This investigation seeks to explore the possibility to promote the active tourism as a way to attract new markets but also to improve the infrastructure and equipment that support all related activities. Other main goal of this research is to focus on the characterization of the economic importance that active tourism can bring to this region and its growing effects on the accommodation industry. This research work starts with a theorization on both active and rural tourism concepts and their definition through literature review. The first phase of this investigation is dedicated to the theorizing of these types of tourism and inherent activities. In the second phase of the research some main methodological procedures are adopted through theoretical contents extracted from the literature review. The last part of the research is based on a preliminary approach that applies a questionnaire to the tourists that are in rural areas of Madeira island. This approach stems from a fieldwork on Madeira Island that includes a sample of 194 (one hundred and ninety-four) tourists with the main purpose of studying the means in which active tourism can contribute to the development and promotion of rural tourism units.
The tourist activity in Madeira island plays a main role in this region’s economy and is one of the most important strategies to its development. In the last decade Madeira Regional Government has identified the need to invest on diversified and alternative products in both rural and natural areas to complement the main consolidated touristic products that already exist. Madeira island’s potential for the practice of sports activities has always been recognized by the government and local community, but these alternative segments have only recently started to be promoted. This investigation seeks to explore the possibility to promote the active tourism as a way to attract new markets but also to improve the infrastructure and equipment that support all related activities. Other main goal of this research is to focus on the characterization of the economic importance that active tourism can bring to this region and its growing effects on the accommodation industry. This research work starts with a theorization on both active and rural tourism concepts and their definition through literature review. The first phase of this investigation is dedicated to the theorizing of these types of tourism and inherent activities. In the second phase of the research some main methodological procedures are adopted through theoretical contents extracted from the literature review. The last part of the research is based on a preliminary approach that applies a questionnaire to the tourists that are in rural areas of Madeira island. This approach stems from a fieldwork on Madeira Island that includes a sample of 194 (one hundred and ninety-four) tourists with the main purpose of studying the means in which active tourism can contribute to the development and promotion of rural tourism units.
Description
Keywords
Turismo ativo Rentabilização Alojamento Turismo no espaço rural Active tourism Development Accommodation Tourism in rural areas