Loading...
Publication
A perspetiva da sustentabilidade no turismo de negócios: estudo de caso na região do Porto
| Name: | Description: | Size: | Format: | |
|---|---|---|---|---|
| 16.89 MB | Adobe PDF |
Advisor(s)
Abstract(s)
A presente dissertação analisa a perspetiva da sustentabilidade no turismo de negócios na região do Porto através de um inquérito quantitativo com 136 inquiridos. Operacionalizaram‑se três dimensões, a ambiental, económica e social, e foi utilizada a escala de Likert validadas. O desenho metodológico incluiu estatística descritiva, testes de comparação, correlações e propostas de modelos, com amostragem por conveniência e tratamento de dados no SPSS.
Os resultados revelam uma dissociação entre atitudes e prática, uma vez que os participantes apresentam elevada sensibilidade ambiental em comportamentos pessoais, como é o caso de separação de resíduos, poupança de água/eletricidade, mas decisões concretas permanecem orientadas por critérios instrumentais, 62% das viagens são organizadas internamente, o avião é o modo mais utilizado e preço/localização são os fatores dominantes na escolha de alojamento, as certificações ambientais têm baixa prioridade. Verificou‑se uma forte correlação positiva entre perceções económicas e sociais, relativamente à questão 17 com a 18, validando a hipótese 5. As hipóteses 1, 3 e 4 não se confirmam de forma geral, mas a 2 mostra sustentabilidade teórica, mas fraca confirmação nos resultados.
Em termos práticos, o estudo sugere que a tradução de práticas mais sustentáveis em ações efetivas depende de aplicabilidade de políticas empresariais, acordos com fornecedores e requisitos de organização de eventos aumentam a probabilidade de escolhas mais sustentáveis. A principal contribuição é evidenciar que intervenções estruturais são necessárias para reduzir a lacuna do comportamento no turismo de negócios, permitindo que a sensibilidade da intenção do individuo se converta em redução de emissões e impactos sociais positivos.
This dissertation analyses the perspective of sustainability in business tourism in the Porto region through a quantitative survey of 136 respondents. Three dimensions were operationalised — environmental, economic and social — and validated Likert scales were used. The methodological design included descriptive statistics, comparison tests, correlation analyses and proposed modelling, with convenience sampling and data processing carried out in SPSS. The results reveal a gap between attitudes and practice: participants show high environmental sensitivity in personal behaviours (for example, waste separation and saving water/electricity), yet concrete decisions remain guided by instrumental criteria. Sixty‑two per cent of trips are organised internally, air travel is the most used mode, and price and location are the dominant factors in accommodation choice; environmental certifications are of low priority. A strong positive correlation was found between economic and social perceptions (Q17 between Q18), supporting Hypothesis 5. Hypotheses 1, 3 and 4 are not confirmed in general terms; Hypothesis 2 is theoretically plausible but receives weak empirical support in the results. From a practical perspective, the study suggests that translating more sustainable intentions into effective actions depends on the implementation of corporate policies, agreements with suppliers and event organisers’ requirements, which increase the likelihood of more sustainable choices. The main contribution is to show that structural interventions are necessary to narrow the attitude–behaviour gap in business tourism, enabling individual intentions to translate into emission reductions and positive social impacts.
This dissertation analyses the perspective of sustainability in business tourism in the Porto region through a quantitative survey of 136 respondents. Three dimensions were operationalised — environmental, economic and social — and validated Likert scales were used. The methodological design included descriptive statistics, comparison tests, correlation analyses and proposed modelling, with convenience sampling and data processing carried out in SPSS. The results reveal a gap between attitudes and practice: participants show high environmental sensitivity in personal behaviours (for example, waste separation and saving water/electricity), yet concrete decisions remain guided by instrumental criteria. Sixty‑two per cent of trips are organised internally, air travel is the most used mode, and price and location are the dominant factors in accommodation choice; environmental certifications are of low priority. A strong positive correlation was found between economic and social perceptions (Q17 between Q18), supporting Hypothesis 5. Hypotheses 1, 3 and 4 are not confirmed in general terms; Hypothesis 2 is theoretically plausible but receives weak empirical support in the results. From a practical perspective, the study suggests that translating more sustainable intentions into effective actions depends on the implementation of corporate policies, agreements with suppliers and event organisers’ requirements, which increase the likelihood of more sustainable choices. The main contribution is to show that structural interventions are necessary to narrow the attitude–behaviour gap in business tourism, enabling individual intentions to translate into emission reductions and positive social impacts.
Description
Dissertação de mestrado
Keywords
Turismo de negócios Sustentabilidade Gestão de viagens Business tourism Sustainability Travel management