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Advisor(s)
Abstract(s)
O projeto aqui exposto consiste no desenvolvimento, implementação e análise da Estratégia de
Inbound Marketing para o primeiro trimestre de 2016, para a Link&Grow. Trata-se de uma Agência
com dois anos de existência, que trabalha e implementa interna e externamente a Metodologia de
Inbound Marketing, sempre com orientação para a obtenção resultados, tendo por base a definição
de objetivos concretos e mensuráveis. Pretende-se demonstrar a polivalência desta metodologia e
evidencia-la como um todo.
Com o objetivo primordial de aumentar o número de leads e oportunidades, de aumentar a
notoriedade da marca e, consequentemente, o número de vendas, será desenvolvida uma
estratégia intimamente fundada com base na Metodologia de Inbound Marketing. Esta será
devidamente implementada e será feita uma análise e reflexão aos resultados da mesma.
Com o intuito de potenciar os objetivos definidos será apresentada uma análise à Estrutura atual do
Website, a identificação do público-alvo, a Estratégia SEO e a Estratégia de Inbound Marketing para
a Link&Grow, que se desmultiplicará pelas suas várias componentes, nomeadamente a Estratégia
de Conteúdos, a Estratégia de Email Marketing, a Estratégia nas Redes Sociais, a Estratégia no
Google AdWords e a Estratégia de Automação de Marketing.
The project here exposed consists in the development, implementation and analysis of the Inbound Marketing Strategy for the first quarter of 2016 for Link&Grow. It is about an Agency with two years of existence, that works and implements both internal and externally the Inbound Marketing Methodology, always result-oriented, based on the definition of concrete and measurable goals. It is intended to demonstrate the versatility of this methodology and point it as a whole. With the main goal of increasing the number of leads and opportunities, of increasing brand awareness and, consequently, the number of sales, it will be developed a strategy deeply founded on the Inbound Marketing Methodology. This will be properly implemented and will be made an analysis and reflection of its results. In order to enhance the defined goals, it will be presented an analysis of the current Structure of the Website, identified the target audience, the SEO Strategy and the Inbound Marketing Strategy for Link&Grow, which will gear down by its various components, including the Content Strategy, the Email Marketing Strategy, the Social Media Strategy, the Google AdWords Strategy and Marketing Automation Strategy.
The project here exposed consists in the development, implementation and analysis of the Inbound Marketing Strategy for the first quarter of 2016 for Link&Grow. It is about an Agency with two years of existence, that works and implements both internal and externally the Inbound Marketing Methodology, always result-oriented, based on the definition of concrete and measurable goals. It is intended to demonstrate the versatility of this methodology and point it as a whole. With the main goal of increasing the number of leads and opportunities, of increasing brand awareness and, consequently, the number of sales, it will be developed a strategy deeply founded on the Inbound Marketing Methodology. This will be properly implemented and will be made an analysis and reflection of its results. In order to enhance the defined goals, it will be presented an analysis of the current Structure of the Website, identified the target audience, the SEO Strategy and the Inbound Marketing Strategy for Link&Grow, which will gear down by its various components, including the Content Strategy, the Email Marketing Strategy, the Social Media Strategy, the Google AdWords Strategy and Marketing Automation Strategy.
Description
Nota: 18 valores
Keywords
Link&Grow Inbound Marketing Marketing digital Website Estratégia SEO Personas Marketing de conteúdos Email marketing Redes socias Facebook Google adwards Automação de marketing Inbound marketing SEO strategy Digital marketing Website Email marketing Marketing automation Google adWords Content marketing Social media