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Authors
Advisor(s)
Abstract(s)
Esta investigação pretende compreender como é que a Realidade Aumentada
(RA) pode ampliar e enriquecer a experiência tradicional de um cartaz aplicado ao tema
da sustentabilidade. Neste contexto, foram desenvolvidos dois cartazes que exploram a
componente digital RA, que juntamente com as características de um cartaz impresso
terá uma leitura expandida com uma narrativa sobre a sustentabilidade com o objetivo
de avaliar o impacto, em crianças, na conscientização e sensibilização de boas práticas a
ter para com o ambiente. A narrativa será exposta na camada digital sobre a leitura
tradicional do cartaz, com o objetivo de revelar uma animação e mostrar uma outra
realidade para além daquela que é apresentada no cartaz impresso.
This investigation intends to understand how Augmented Reality (AR) can expand and enrich the traditional experience of a poster applied to the theme of sustainability. In this context, a poster was developed that explores the AR digital component, which together with the characteristics of a printed poster will have an expanded reading with a narrative about sustainability with the aim of assessing the impact of awareness and sensitization of good practices to have for with the environment in children. The narrative will be exposed in the digital layer over the traditional reading of the poster, with the aim of revealing an animation and showing another reality beyond that which is presented in the printed poster.
This investigation intends to understand how Augmented Reality (AR) can expand and enrich the traditional experience of a poster applied to the theme of sustainability. In this context, a poster was developed that explores the AR digital component, which together with the characteristics of a printed poster will have an expanded reading with a narrative about sustainability with the aim of assessing the impact of awareness and sensitization of good practices to have for with the environment in children. The narrative will be exposed in the digital layer over the traditional reading of the poster, with the aim of revealing an animation and showing another reality beyond that which is presented in the printed poster.
Description
Trabalho de projeto
Keywords
Realidade aumentada Sustentabilidade Cartazes Narrativa interativa Augmented reality Sustainability Posters Interactive narrative