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Abstract(s)
O presente Projeto de Investimento num Hotel Boutique Temático (PIHBT) tem como principal objetivo avaliar a viabilidade económico-financeira da criação do “Casa dos Descobrimentos – Boutique Hotel Porto”, um empreendimento de carácter cultural e temático, inspirado na Era dos Descobrimentos Portugueses e localizado no centro histórico do Porto. Este hotel boutique pretende distinguir-se pela exclusividade dos serviços, pela autenticidade do conceito e pela integração com o património histórico e simbólico da cidade, proporcionando uma experiência de hospitalidade imersiva e diferenciada.
A metodologia seguida baseou-se na elaboração de um plano de negócios detalhado, apoiado numa revisão da literatura sobre hotelaria boutique e tematização, bem como na realização de entrevistas semiestruturadas a diretores e gestores de unidades hoteleiras com
características semelhantes, de modo a identificar tendências, estratégias e boas práticas no setor. O estudo foi complementado com projeções económico-financeiras desenvolvidas a partir da ferramenta de avaliação de projetos disponibilizada pelo IAPMEI — Agência para a
Competitividade e Inovação, I. P., permitindo uma análise rigorosa da rentabilidade e sustentabilidade do investimento.
Os principais resultados evidenciam a adequação do posicionamento estratégico do hotel no segmento premium do turismo urbano e cultural, assente numa proposta de valor que combina luxo discreto, autenticidade temática e sustentabilidade operacional. A análise
de viabilidade confirmou a solidez financeira do projeto, com resultados positivos nas três perspetivas de avaliação: pós-financiamento (VAL = 1.558.716€; TIR = 10%; Payback = 9,3 anos), pré-financiamento (VAL = 148.643€; TIR = 10%; Payback = 9,9 anos) e investidor (VAL = 1.349.657€; TIR = 23%; Payback = 8,2 anos), o que demonstra um nível elevado de rentabilidade e atratividade para potenciais investidores.
Conclui-se que o projeto Casa dos Descobrimentos – Boutique Hotel Porto apresenta viabilidade económico-financeira comprovada, potencial competitivo no mercado hoteleiro do Porto e uma proposta inovadora que alia património, cultura e hospitalidade experiencial, contribuindo assim para o enriquecimento da oferta turística e cultural da cidade.
The present Investment Project in a Thematic Boutique Hotel (IPTBH) aims to evaluate the economic and financial feasibility of the “Casa dos Descobrimentos – Boutique Hotel Porto”, a thematic hotel inspired by the Portuguese Age of Discoveries, located in the historic centre of Porto. This boutique hotel seeks to stand out through the exclusivity of its services, the authenticity of its concept, and its integration with the historical and cultural heritage of the city, offering guests an immersive and distinctive hospitality experience. The adopted methodology was based on the development of a detailed business plan, supported by a comprehensive literature review on boutique and themed hospitality, and by semi-structured interviews with directors and managers of reference boutique hotels, in order to identify trends, strategies, and best management practices within the sector. The study was complemented with economic and financial projections using the project evaluation tool provided by IAPMEI — Portuguese Agency for Competitiveness and Innovation, enabling a rigorous analysis of the project’s profitability and financial sustainability. The main findings confirm the strategic adequacy and differentiation potential of the proposed hotel within the premium segment of urban and cultural tourism, combining discreet luxury, thematic authenticity, and operational sustainability. The financial feasibility analysis indicates positive results across all three evaluation perspectives: post-financing (NPV = €1,558,716; IRR = 10%; Payback = 9.3 years), pre-financing (NPV = €148,643; IRR = 10%; Payback = 9.9 years), and investor (NPV = €1,349,657; IRR = 23%; Payback = 8.2 years), demonstrating a high level of profitability and investment attractiveness. In conclusion, the Casa dos Descobrimentos – Boutique Hotel Porto project proves to be financially viable, with solid economic performance, strategic differentiation, and sustainable development potential, thus contributing to the enhancement of Porto’s cultural and tourism offer.
The present Investment Project in a Thematic Boutique Hotel (IPTBH) aims to evaluate the economic and financial feasibility of the “Casa dos Descobrimentos – Boutique Hotel Porto”, a thematic hotel inspired by the Portuguese Age of Discoveries, located in the historic centre of Porto. This boutique hotel seeks to stand out through the exclusivity of its services, the authenticity of its concept, and its integration with the historical and cultural heritage of the city, offering guests an immersive and distinctive hospitality experience. The adopted methodology was based on the development of a detailed business plan, supported by a comprehensive literature review on boutique and themed hospitality, and by semi-structured interviews with directors and managers of reference boutique hotels, in order to identify trends, strategies, and best management practices within the sector. The study was complemented with economic and financial projections using the project evaluation tool provided by IAPMEI — Portuguese Agency for Competitiveness and Innovation, enabling a rigorous analysis of the project’s profitability and financial sustainability. The main findings confirm the strategic adequacy and differentiation potential of the proposed hotel within the premium segment of urban and cultural tourism, combining discreet luxury, thematic authenticity, and operational sustainability. The financial feasibility analysis indicates positive results across all three evaluation perspectives: post-financing (NPV = €1,558,716; IRR = 10%; Payback = 9.3 years), pre-financing (NPV = €148,643; IRR = 10%; Payback = 9.9 years), and investor (NPV = €1,349,657; IRR = 23%; Payback = 8.2 years), demonstrating a high level of profitability and investment attractiveness. In conclusion, the Casa dos Descobrimentos – Boutique Hotel Porto project proves to be financially viable, with solid economic performance, strategic differentiation, and sustainable development potential, thus contributing to the enhancement of Porto’s cultural and tourism offer.
Description
Trabalho de projeto
Keywords
Hotel Boutique Hotel temático Era dos descobrimentos Viabilidade económico-financeira Turismo cultural Porto Boutique hotel Thematic hotel Age of discoveries Economic and financial feasibility Cultural tourism