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Advisor(s)
Abstract(s)
O Projeto de Mestrado em Património, Artes e Turismo Cultural, resulta no trabalho de pesquisa para a idealização e conceptualização de um evento de moda.
A Moda como Indústria Criativa, e os Eventos no contexto turístico, têm vindo a aumentar o seu impacto e abordagem em Portugal, apresentando um crescimento económico significativo. Este impacto proporciona repercussões no meio social, cultural e académico, potenciando a vontade de produção de estudos direcionados a estas temáticas.
Para a elaboração do estudo, relacionou-se a Moda e os Eventos ao turismo especializado, o Shopping Tourism e o Turismo de Negócios e Eventos, no contexto da Cidade do Porto.
No projeto pretende-se demonstrar a crescente importância para uma democratização da moda e promover a moda nacional em diferentes parâmetros. Estes objetivos traduzem-se na idealização de um Special Event, especificamente um festival, a que chamamos de “Fashion Festival”, recorrendo às novas abordagens da curadoria como ferramenta essencial à conceção das ideias.
The Project for the Master in "Patrimony, Arts and Cultural Tourism", involves the research in order to develop an idea and putting together a plan regarding an event in the world of fashion. Of late, fashion, seen as a Creative Industry, and Events in the world of tourism, have been increasingly present in Portugal, with an equally increasing impact, which has also resulted in substantial economic growth. This impact necessarily generates certain effects in society, in culture as well as in the field of academic research, leading to a growing desire and inclination to produce studies that concern this area. This study aims at exposing the relationship between Fashion and the preparation of Events regarding a precise type of specialized tourism, i.e., the so-called Shopping Tourism as well as the kind of Tourism which is related with Business and Events, the whole circumscribed to the geographical area of Oporto. This project intends not only to show how a certain democratization of fashion has been acquiring a growing importance but also to try to promote national fashion at different levels. In order to achieve such goals, a Special Event was conceived and planned, on this instance as a festival, named "Fashion Festival". For that purpose, I availed myself of some of the new approaches in the field of cultural curatorship as
The Project for the Master in "Patrimony, Arts and Cultural Tourism", involves the research in order to develop an idea and putting together a plan regarding an event in the world of fashion. Of late, fashion, seen as a Creative Industry, and Events in the world of tourism, have been increasingly present in Portugal, with an equally increasing impact, which has also resulted in substantial economic growth. This impact necessarily generates certain effects in society, in culture as well as in the field of academic research, leading to a growing desire and inclination to produce studies that concern this area. This study aims at exposing the relationship between Fashion and the preparation of Events regarding a precise type of specialized tourism, i.e., the so-called Shopping Tourism as well as the kind of Tourism which is related with Business and Events, the whole circumscribed to the geographical area of Oporto. This project intends not only to show how a certain democratization of fashion has been acquiring a growing importance but also to try to promote national fashion at different levels. In order to achieve such goals, a Special Event was conceived and planned, on this instance as a festival, named "Fashion Festival". For that purpose, I availed myself of some of the new approaches in the field of cultural curatorship as
Description
Keywords
Indústrias criativas Moda Special Event Curadoria Creative industries Fashion Shopping Tourism Curatorship
Pedagogical Context
Citation
Publisher
Instituto Politécnico do Porto. Escola Superior de Educação