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Abstract(s)
A Comunicação Interna é um tema de interesse para as Relações Públicas, focada na gestão das relações com os públicos internos, e para a Gestão de Recursos Humanos, focada na gestão dos colaboradores.
A presente dissertação consiste num estudo de caso sobre a Comunicação Interna nos Serviços Partilhados da Universidade do Porto (SPUP), instituição de ensino e investigação científica de referência em Portugal.
Para a realização deste estudo foi aplicado um inquérito por questionário aos colaboradores e efectuadas entrevistas aos dirigentes, que permitiram caracterizar a Comunicação Interna nos SPUP.
Os colaboradores dos SPUP dividem-se na avaliação da CI: metade avalia a comunicação de forma positiva e a outra metade de forma negativa. Os participantes referem que a comunicação não funciona entre os serviços, mas é boa entre as equipas.
Preferem comunicar por e-mail, através de reuniões ou de encontros informais e receber informação da chefia direta. Os temas com maior interesse são a formação profissional, a estratégia da unidade/equipa e o plano de carreira.
A investigação permitiu ainda detetar pontos de melhoria e oportunidades para a CI nos SPUP, apesar de a maioria dos entrevistados acreditar que nos próximos 12 meses esta ficará igual ou que não haverá espaço para ser desenvolvida.
O trabalho realizado contribui para aumentar o conhecimento sobre a CI no contexto de Serviços Partilhados em instituições de Ensino Superior, em particular em Portugal e numa universidade fundação.
Internal Communication is a topic of interest for Public Relations, focused on managing the relatiosnhips with internal publics, and for Human Resources Management, focused on managing the employees. This dissertation is a case study on Internal Communication in Shared Services of the University of Porto (SPUP), a teaching and scientific research institution of reference in Portugal. To conduct this study, a questionnaire survey was applied to the employees and interviews were conducted with managers, which allowed characterizing the Internal Communication in the SPUP. SPUP employees are divided in the IC assessment: half evaluate communication positively and half negatively. Respondents report that communication does not work between services, but is good between teams. SPUP employees’ prefer to communicate by email, in meetings or informal gatherings, and receive information from their line manager. The topics of greatest interest are vocational training, unit / team strategy and career planning. The research also allowed the discovery of areas of improvement and opportunities for CI in the SPUP, although most respondents believe that in the next 12 months it will be the same or that there will be no room for developing it. This work contributes to increase knowledge about CI in the context of Shared Services in higher education institutions, particularly in Portugal and in a university that is a foundation.
Internal Communication is a topic of interest for Public Relations, focused on managing the relatiosnhips with internal publics, and for Human Resources Management, focused on managing the employees. This dissertation is a case study on Internal Communication in Shared Services of the University of Porto (SPUP), a teaching and scientific research institution of reference in Portugal. To conduct this study, a questionnaire survey was applied to the employees and interviews were conducted with managers, which allowed characterizing the Internal Communication in the SPUP. SPUP employees are divided in the IC assessment: half evaluate communication positively and half negatively. Respondents report that communication does not work between services, but is good between teams. SPUP employees’ prefer to communicate by email, in meetings or informal gatherings, and receive information from their line manager. The topics of greatest interest are vocational training, unit / team strategy and career planning. The research also allowed the discovery of areas of improvement and opportunities for CI in the SPUP, although most respondents believe that in the next 12 months it will be the same or that there will be no room for developing it. This work contributes to increase knowledge about CI in the context of Shared Services in higher education institutions, particularly in Portugal and in a university that is a foundation.
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Keywords
Comunicação interna Gestão de recursos humanos Serviços partilhados Instituições de Ensino Superior Internal communication Higher Education Institutions Human resources management Shared services