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Abstract(s)
O presente Relatório de Estágio foi executado no âmbito do Mestrado em Estudos Interculturais para Negócios, lecionado no Instituto Superior de Contabilidade e Administração do Porto.
O Estágio Curricular foi realizado no “World of Wine”, em Vila Nova de Gaia, mais especificamente na experiência de museu “Planet Cork”, tendo decorrido entre janeiro e maio de 2022.
Para além da descrição da experiência enquanto estagiária no “World of Wine”, e das atividades desenvolvidas durante esse periodo, este Relatório de Estágio tem como objetivo fazer uma abordagem teórica sobre o negócio corticeiro, assim como acerca do Turimo Industrial em Portugal, nomeadamente no âmbito da indústria da cortiça.
A escolha destas temáticas foram feitas com base no conhecimento que adquiri durante o estágio desenvolvido na experiência de museu “Planet Cork”, uma vez que o objetivo desta é dar a conhecer e desconstruir o setor e a indústria da cortiça, desde a extração da matéria prima, até à obtenção de um produto final.
Uma vez que, é possível desenvolver unidades de Turismo a partir de uma atividade económica tão relevante para Portugal como a indústria da cortiça, ao longo deste relatório é analisado de que forma o Turismo Industrial no setor da cortiça é explorado, e o espaço que ainda existe para desenvolver e promover ainda mais esta vertente turística em Portugal.
This Internship Report was carried out as part of the Master's Degree in Intercultural Studies for Business, taught at the Instituto Superior de Contabilidade e Administração do Porto. The internship took place at the "World of Wine" in Vila Nova de Gaia, more specifically at the museum experience "Planet Cork", between January and May 2022. Besides describing the experience as an intern at the “World of Wine”, and the activities developed during this period, this Internship Report aims to make a theoretical approach to the cork business, as well as to Industrial Tourism in Portugal, namely within the scope of the cork industry. The choice of these theoretical themes was made based on the knowledge I acquired during the intership at the museum experience "Planet Cork", since its aim is to deconstruct the cork sector and the cork industry, from the extraction of the raw material to the creation of a final product. Since it is possible to develop tourism units based on an economic activity as relevant for Portugal as the cork industry, this report analyses how industrial tourism in the cork sector is exploited in Portugal and the space that still exists to further develop and promote this side of tourism.
This Internship Report was carried out as part of the Master's Degree in Intercultural Studies for Business, taught at the Instituto Superior de Contabilidade e Administração do Porto. The internship took place at the "World of Wine" in Vila Nova de Gaia, more specifically at the museum experience "Planet Cork", between January and May 2022. Besides describing the experience as an intern at the “World of Wine”, and the activities developed during this period, this Internship Report aims to make a theoretical approach to the cork business, as well as to Industrial Tourism in Portugal, namely within the scope of the cork industry. The choice of these theoretical themes was made based on the knowledge I acquired during the intership at the museum experience "Planet Cork", since its aim is to deconstruct the cork sector and the cork industry, from the extraction of the raw material to the creation of a final product. Since it is possible to develop tourism units based on an economic activity as relevant for Portugal as the cork industry, this report analyses how industrial tourism in the cork sector is exploited in Portugal and the space that still exists to further develop and promote this side of tourism.
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Keywords
Cortiça Indústria transformadora Turismo industrial Quarteirão cultural Cork Manufacturing industry Industrial tourism Cultural quarter