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Publication
Responsabilidade social das organizações: uma análise do compromisso com o bem-estar dos trabalhadores em relatórios de sustentabilidade
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| 8 MB | Adobe PDF |
Authors
Abstract(s)
O imperativo do desenvolvimento sustentável implica a participação ativa de todos os atores sociais, incluindo as empresas. Considerando a crescente valorização da sustentabilidade e responsabilidade social torna-se fundamental que as empresas comuniquem práticas nestas áreas, uma vez que deste modo podem influenciar a perceção que a sociedade em geral e os seus stakeholders (partes interessadas) em particular possuem da organização, o que impacta diretamente a sua notoriedade e reputação positivas. Os Relatórios de Sustentabilidade são um dos veículos prioritários para divulgação das atividades que as organizações desenvolvem nestes domínios. Os colaboradores, como pilar fundamental das organizações, são vistos como primeiro público-alvo das atividades de responsabilidade social e sustentabilidade das organizações, desempenham um importante papel na credibilização das ações desenvolvidas neste âmbito. Neste sentido consideramos essencial compreender se as empresas envolvem e comunicam, através dos seus Relatórios de Sustentabilidade, a participação dos seus colaboradores nas atividades de sustentabilidade e responsabilidade social e se implementam ações que prezam o seu bem-estar. O principal objetivo desta dissertação é compreender se as 10 melhores empresas para trabalhar em Portugal mencionam os seus colaboradores nos seus Relatórios de Sustentabilidade recorrendo uma investigação interpretativa e de natureza exploratória, utilizando uma pesquisa qualitativa, cujos dados recolhidos vão ser trabalhados por meio da análise de conteúdo dos Relatórios de Sustentabilidade. Este estudo demonstra que as 10 melhores empresas para trabalhar em Portugal mencionam os seus colaboradores no seu Relatório, embora o façam em domínios diferentes e o espaço dedicado varie.
Esta investigação demonstra a necessidade de promover um ambiente laboral adequado aos colaboradores, reconhecidos como elementos fundamentais da estratégia empresarial, e como participantes ativos nas ações de sustentabilidade das organizações.
The imperative of sustainable development involves the active participation of all social actors, including companies. Given the increasing emphasis on sustainability and social responsibility, companies must communicate their practices in these areas. By doing so, they influence the perception that society in general, and their stakeholders in particular have of the organization, directly impacting their positive visibility and reputation. Sustainability reports are one of the primary vehicles for disclosing the activities organizations undertake in these domains. As fundamental pillars of organizations, employees are seen as the primary target audience for corporate social responsibility and sustainability activities. They play an important role in validating the actions undertaken. In this sense, it´s essential to understand whether companies are involved and communicate, through their Sustainability Reports, the participation of their employees in sustainability and social responsibility activities and whether they implement actions that prioritize well-being. The main purpose of this dissertation is to understand whether the 10 best companies to work in Portugal mention their employees in their Sustainability Reports. This will involve interpretative and exploratory research using qualitative methods, where the collected data from Sustainably Reports is analyzed through content analysis. The study demonstrates that the 10 best companies to work in Portugal mention their employees in their Reports, although in different domains and the space dedicated varies. This research highlights the need to promote a favorable work environment for employees, recognized as fundamental elements of the business strategy, and as active participants in the organization´ sustainability actions.
The imperative of sustainable development involves the active participation of all social actors, including companies. Given the increasing emphasis on sustainability and social responsibility, companies must communicate their practices in these areas. By doing so, they influence the perception that society in general, and their stakeholders in particular have of the organization, directly impacting their positive visibility and reputation. Sustainability reports are one of the primary vehicles for disclosing the activities organizations undertake in these domains. As fundamental pillars of organizations, employees are seen as the primary target audience for corporate social responsibility and sustainability activities. They play an important role in validating the actions undertaken. In this sense, it´s essential to understand whether companies are involved and communicate, through their Sustainability Reports, the participation of their employees in sustainability and social responsibility activities and whether they implement actions that prioritize well-being. The main purpose of this dissertation is to understand whether the 10 best companies to work in Portugal mention their employees in their Sustainability Reports. This will involve interpretative and exploratory research using qualitative methods, where the collected data from Sustainably Reports is analyzed through content analysis. The study demonstrates that the 10 best companies to work in Portugal mention their employees in their Reports, although in different domains and the space dedicated varies. This research highlights the need to promote a favorable work environment for employees, recognized as fundamental elements of the business strategy, and as active participants in the organization´ sustainability actions.
Description
Keywords
Sustentabilidade Empresas Responsabilidade social Relatórios de sustentabilidade Sustainability Comprise Social responsibility Sustainability reports