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Demystifying Saudi Arabia: is western fashion changing Middle East´s most segregated country? How to approach it in business terms?

datacite.subject.fosGestãopt_PT
dc.contributor.advisorPascoal, Sara Maria Cerqueira da Silva
dc.contributor.authorGonçalves, Tiago André Duarte Ferreira
dc.date.accessioned2019-03-28T08:52:06Z
dc.date.available2021-12-20T01:30:24Z
dc.date.issued2018-11-30
dc.description“Versão Final (Esta versão contém as críticas e sugestões dos elementos do júri”.pt_PT
dc.description.abstractO objetivo desta dissertação é por um lado perceber se a moda do ocidente está a mudar o país mais segregado do Médio Oriente – Arábia Saudia, e por outro analisar as particularidades desta cultura em termos de business approach. Para se conseguir corroborar ou refutar a hipótese em causa foi feita toda uma investigação em termos de comunicação intercultural, comunicação não verbal, a moda e a sua origem bem como o mundo Árabe e o seu background cultural, considerando o caso específico da Arábia Saudita, para desta forma se poder inferir acerca da premissa. A dissertação culmina com um estudo empírico sob a forma de entrevistas que contribuem precisamente para testar a hipótese em causa.pt_PT
dc.description.abstractThe purpose of this dissertation is on one hand to understand if western fashion is changing the most segregated country in the Middle East - Saudi Arabia, and on the other hand to analyze this culture’s particularities considering a business approach. In order to corroborate or refute the hypothesis in question, a thorough investigation was made in terms of cross cultural communication, non-verbal communication, fashion and its origin as well as the Arab world and its cultural background, particularly considering the specific case of Saudi Arabia, in order to be able to infer about the premise. The dissertation culminates with an empirical study in the form of interviews that contribute precisely to test the hypothesis in question.pt_PT
dc.identifier.tid202204758pt_PT
dc.identifier.urihttp://hdl.handle.net/10400.22/13187
dc.language.isoengpt_PT
dc.subjectMiddle East´s most segregated country fashion in Saudi Arabiapt_PT
dc.subjectWestern fashionpt_PT
dc.subjectModest and Islamic fashionpt_PT
dc.titleDemystifying Saudi Arabia: is western fashion changing Middle East´s most segregated country? How to approach it in business terms?pt_PT
dc.typemaster thesis
dspace.entity.typePublication
rcaap.rightsopenAccesspt_PT
rcaap.typemasterThesispt_PT
thesis.degree.nameEstudos Interculturais para Negóciospt_PT

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