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Abstract(s)
O crescente sucesso das companhias aĆ©reas low cost, levou ao surgimento de uma nova classe de viajantes que pressiona o turismo nos destinos mais procurados. O dĆ©fice da oferta hoteleira associado a esta massificaĆ§Ć£o repentina levou ao surgimento de plataformas de partilha como o Airbnb e consequentemente o conceito de Alojamento Local. Este modelo de alojamento, mais integrado com as comunidades locais, proliferou e resultou na sua disseminaĆ§Ć£o pelo mundo e pela generalidade do nosso PaĆs, acabando por se tornar um importante player para o sector do Turismo. Conta-se que este crescimento continue nos prĆ³ximos anos, potenciado pelo constante reconhecimento mundial do destino. Com o crescimento repentino do AL surgiram desajustes legislativos, um dos quais a falta de controlo da qualidade. Assim aparecem iniciativas como o Programa QUALITY que procuram colmatar esta falha e promover a qualidade do AL em Portugal. Neste Ć¢mbito foi realizado um estĆ”gio curricular na implementaĆ§Ć£o do programa no Norte, em especial na cidade do Porto. Este trabalho faz uma reflexĆ£o do estado atual do AL no Porto, a nĆvel dos estabelecimentos, empresĆ”rios, qualidade e perspetivas futuras deste modelo de alojamento, atravĆ©s da anĆ”lise dos dados QUALITY e das entrevistas aos vĆ”rios players envolvidos neste setor.
The growing success of low cost airlines has led to the emergence of a new class of travelers that pressures tourism in the most sought after destinations. The deficit of the hotel offer associated with this sudden massification led to the emergence of sharing platforms such as Airbnb and consequently the concept of Local Accommodation. This model of accommodation, more integrated with local communities, proliferated and resulted in its spread throughout the World and most of our country, eventually becoming an important player for the Tourism sector. It is expected that this growth will continue in the coming years, boosted by the constant worldwide recognition of the destiny. With the sudden growth of Local Accommodation, legislative imbalances have arisen, one of which the lack of quality control. Thus initiatives such as the QUALITY Program, which seek to bridge this gap and promote the quality of Local Accommodation in Portugal, arise. In this context, a curricular internship was carried out in the implementation of this program in the North, especially in the city of Oporto. This study reflects on the current state of Local Accommodation in Oporto, at the level of the houses, entrepreneurs, quality and future prospects of this accommodation model, through the analysis of QUALITY data and interviews with the various players involved in this sector.
The growing success of low cost airlines has led to the emergence of a new class of travelers that pressures tourism in the most sought after destinations. The deficit of the hotel offer associated with this sudden massification led to the emergence of sharing platforms such as Airbnb and consequently the concept of Local Accommodation. This model of accommodation, more integrated with local communities, proliferated and resulted in its spread throughout the World and most of our country, eventually becoming an important player for the Tourism sector. It is expected that this growth will continue in the coming years, boosted by the constant worldwide recognition of the destiny. With the sudden growth of Local Accommodation, legislative imbalances have arisen, one of which the lack of quality control. Thus initiatives such as the QUALITY Program, which seek to bridge this gap and promote the quality of Local Accommodation in Portugal, arise. In this context, a curricular internship was carried out in the implementation of this program in the North, especially in the city of Oporto. This study reflects on the current state of Local Accommodation in Oporto, at the level of the houses, entrepreneurs, quality and future prospects of this accommodation model, through the analysis of QUALITY data and interviews with the various players involved in this sector.
Description
RelatĆ³rio de EstĆ”gio
Keywords
Alojamento local Porto Alojamento P2P Programa Quality Qualidade no alojamento turĆstico Local accommodation Oporto P2P accommodation Quality Program Quality in touristic accommodation
Citation
Publisher
Instituto PolitƩcnico do Porto. Escola Superior de Hotelaria e Turismo