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Abstract(s)
Nos últimos anos, verificou-se um progresso económico significativo no Vale do
Douro, impulsionado por políticas que melhoraram a infraestrutura, promoveram o
turismo e inovaram as práticas agrícolas, especialmente na viticultura. Estes
desenvolvimentos transformaram o Douro num modelo de crescimento regional,
equilibrando o avanço económico com a sustentabilidade cultural e ambiental.
Dado que as regiões do Douro e do Alentejo partilham características como o
potencial agrícola, o património cultural e o turismo de luxo, além da necessidade de
revitalização económica, esta dissertação examina se as estratégias de desenvolvimento
aplicadas na região do Douro podem ser aplicadas e adaptadas com sucesso ao Alentejo
para promover o seu crescimento socioeconómico através do valor cultural. Como base
desta investigação, o valor cultural é explorado, não só como um motor essencial da
identidade regional, mas também como um catalisador para o desenvolvimento
económico sustentável. A pesquisa foca-se na relação entre o mercado de luxo e o valor
cultural, enfatizando a sua importância percebida, como parte de um programa de
mestrado em estudos interculturais para negócios.
A investigação utilizou uma abordagem de métodos mistos, combinando dados
quantitativos com perceções qualitativas, através de um desenho de estudo transversal,
suportado por um inquérito digital auto-administrado. Esta metodologia integrou análise
estatística com insights contextuais, proporcionando uma compreensão abrangente do
tema da pesquisa.
Os resultados destacam a necessidade de estratégias específicas ao contexto,
adaptadas aos desafios únicos do Alentejo, com o valor cultural a emergir como central
para o desenvolvimento de ambas as regiões, e assim poderá potencialmente replicar o
sucesso do Douro, aumentando a sua vitalidade económica e qualidade de vida.
Esta tese contribui para um discurso mais amplo sobre o desenvolvimento regional
através do valor cultural, oferecendo recomendações práticas para os responsáveis
políticos e as partes interessadas.
In recent years, significant economic progress has been observed in the Douro Valley, driven by policies that improved infrastructure, promoted tourism, and innovated agricultural practices, particularly in viticulture. These developments have transformed the Douro into a model for regional growth, balancing economic advancement with cultural and environmental sustainability. Given that the Douro and Alentejo regions share characteristics such as agricultural potential, cultural heritage, luxury tourism, and the need for economic revitalization, this dissertation examines whether the development strategies applied in the Douro region can be successfully applied and adapted to the Alentejo to promote its socioeconomic growth through cultural value. As the foundation of this research, cultural value is explored not only as a key driver of regional identity but also as a catalyst for sustainable economic development. The research focuses on the relationship between the luxury market and cultural value, emphasizing its perceived significance, as part of a master’s program in intercultural studies for business. The research employed a mixed-methods approach, combining quantitative data with qualitative insights, using a cross-sectional study design supported by a selfadministered digital survey. This methodology integrated statistical analysis with contextual insights, providing a comprehensive understanding of the research topic. The results highlight the need for context-specific strategies, tailored to the unique challenges of the Alentejo, with cultural value emerging as central to the development of both regions. Thus, the Alentejo may potentially replicate the Douro’s success, enhancing its economic vitality and quality of life. This thesis contributes to a broader discourse on regional development through cultural value, offering practical recommendations for policymakers and stakeholders.
In recent years, significant economic progress has been observed in the Douro Valley, driven by policies that improved infrastructure, promoted tourism, and innovated agricultural practices, particularly in viticulture. These developments have transformed the Douro into a model for regional growth, balancing economic advancement with cultural and environmental sustainability. Given that the Douro and Alentejo regions share characteristics such as agricultural potential, cultural heritage, luxury tourism, and the need for economic revitalization, this dissertation examines whether the development strategies applied in the Douro region can be successfully applied and adapted to the Alentejo to promote its socioeconomic growth through cultural value. As the foundation of this research, cultural value is explored not only as a key driver of regional identity but also as a catalyst for sustainable economic development. The research focuses on the relationship between the luxury market and cultural value, emphasizing its perceived significance, as part of a master’s program in intercultural studies for business. The research employed a mixed-methods approach, combining quantitative data with qualitative insights, using a cross-sectional study design supported by a selfadministered digital survey. This methodology integrated statistical analysis with contextual insights, providing a comprehensive understanding of the research topic. The results highlight the need for context-specific strategies, tailored to the unique challenges of the Alentejo, with cultural value emerging as central to the development of both regions. Thus, the Alentejo may potentially replicate the Douro’s success, enhancing its economic vitality and quality of life. This thesis contributes to a broader discourse on regional development through cultural value, offering practical recommendations for policymakers and stakeholders.
Description
Keywords
Sustainable economic development Douro Alentejo Cultural value Sustainable economic development Cultural value