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Advisor(s)
Abstract(s)
O Turismo em Espaço Rural tem vindo a crescer em Portugal, associado ao
contexto pandémico e a novas tendências de mercado como a procura por
experiências distintas e autênticas, de bem-estar e saúde, associadas as dimensões
da sustentabilidade. Os empreendimentos e empresas turísticas devem
acompanhar estas tendências, modernizando-se, mas mantendo os traços
distintivos da autenticidade rural. Devem, em simultâneo, aproveitar e valorizar os
recursos e as potencialidades dos territórios, de forma sustentável e promovendo o
desenvolvimento regional integrado.
Através da realização de um estágio curricular na Quinta do Barracão da
Vilariça, na região da Terra Quente Transmontana, completado por um breve
estudo exploratório e situacional sobre este agroturismo, pretendeu-se: i) fazer
uma avaliação do estado atual da Quinta do Barracão da Vilariça e das suas
potencialidades, de forma a contribuir para a redinamização deste agroturismo e
da experiência turística; ii) promover o desenvolvimento regional integrado e a
valorização da região a partir da Quinta do Barracão da Vilariça, nomeadamente
através de uma proposta de atividades complementares ao alojamento.
Os dados recolhidos através de inquérito por questionário, numa
abordagem marcadamente quantitativa, demonstram que a Quinta do Barracão da
Vilariça é um agroturismo de qualidade, inserido numa região com elevado
potencial turístico. Este empreendimento turístico deve continuar a apostar no
bom acolhimento dos seus hóspedes, na implementação da sua política de
sustentabilidade ambiental, na promoção dos produtos locais e da região. Para
melhorar e maximizar a experiência dos seus visitantes propõe—se a
implementação de algumas medidas, nomeadamente: a modernização tecnológica,
a adaptação dos espaços, o aprofundamento do trabalho em rede, a redinamização
de atividades complementares já fornecidas e a implementação de novos serviços.
Os serviços complementares permitem, efetivamente, a maximização da
experiência através do desenvolvimento de atividades estimulantes em termos
sensoriais, estéticos, intelectuais e sociais. Além disso, constituem-se enquanto
estratégia de atratividade dos alojamentos e territórios, assegurando maior
permanência no destino.
Rural Tourism has been growing in Portugal, associated with the pandemic context and new market trends such as the search for distinct and authentic experiences of well-being and health, associated with the dimensions of sustainability. Tourist enterprises and companies must follow these trends, modernizing, but maintaining the distinctive features of rural authenticity. They must, at the same time, take advantage of and value the resources and potential of the territories, in a sustainable way and promoting integrated regional development. By carrying out a curricular internship at Quinta do Barracao da Vilariça, in the Terra Quente Transmontana region, completed by a brief exploratory and situational study on this agritourism, the aim was to: i) make an assessment of the current state of Quinta do Barracao da Vilariça and its potential, in order to contribute to the revitalization of this tourist product; ii) promote integrated regional development and the enhancement of the region from Quinta do Barracão da Vilariça, namely through a proposal for activities complementary to accommodation. The data collected through a questionnaire survey, in a markedly quantitative approach, demonstrate that Quinta do Barracao da Vilariça is a quality agritourism, located in a region with high tourist potential. This tourist enterprise must continue to focus on welcoming its guests, implementing its environmental sustainability policy, and promoting local and regional products. To improve and maximize the experience of its visitors, it is proposed to implement some measures, namely: technological modernization, adaptation of spaces, deepening of networking, the revitalization of complementary activities already provided and the implementation of new services. Complementary services effectively allow the maximization of the experience through the development of stimulating activities in sensory, aesthetic, intellectual and social terms. Furthermore, they serve as a strategy to make accommodation and territories more attractive, ensuring greater permanence at the destination.
Rural Tourism has been growing in Portugal, associated with the pandemic context and new market trends such as the search for distinct and authentic experiences of well-being and health, associated with the dimensions of sustainability. Tourist enterprises and companies must follow these trends, modernizing, but maintaining the distinctive features of rural authenticity. They must, at the same time, take advantage of and value the resources and potential of the territories, in a sustainable way and promoting integrated regional development. By carrying out a curricular internship at Quinta do Barracao da Vilariça, in the Terra Quente Transmontana region, completed by a brief exploratory and situational study on this agritourism, the aim was to: i) make an assessment of the current state of Quinta do Barracao da Vilariça and its potential, in order to contribute to the revitalization of this tourist product; ii) promote integrated regional development and the enhancement of the region from Quinta do Barracão da Vilariça, namely through a proposal for activities complementary to accommodation. The data collected through a questionnaire survey, in a markedly quantitative approach, demonstrate that Quinta do Barracao da Vilariça is a quality agritourism, located in a region with high tourist potential. This tourist enterprise must continue to focus on welcoming its guests, implementing its environmental sustainability policy, and promoting local and regional products. To improve and maximize the experience of its visitors, it is proposed to implement some measures, namely: technological modernization, adaptation of spaces, deepening of networking, the revitalization of complementary activities already provided and the implementation of new services. Complementary services effectively allow the maximization of the experience through the development of stimulating activities in sensory, aesthetic, intellectual and social terms. Furthermore, they serve as a strategy to make accommodation and territories more attractive, ensuring greater permanence at the destination.
Description
Keywords
Turismo em espaço rural TER Agroturismo Experiência turística Quinta do Barracão da Vilariça Rural tourism Agrotourism Tourist experience