| Name: | Description: | Size: | Format: | |
|---|---|---|---|---|
| 3.47 MB | Adobe PDF | |||
| 1.74 KB | License |
Authors
Abstract(s)
A dissertação apresentada surge no âmbito do Mestrado em Património, Artes e Turismo Cultural. Tem como objetivo principal compreender a evolução do evento Serralves em Festa durante as suas quinze edições e determinar o impacto que este possa ter sobre a instituição responsável, a Fundação de Serralves e na comunidade como sendo uma oferta turística cultural da sua metrópole, o Porto. Considerado como um referencial da Fundação e o maior e mais significativo festival das artes visuais e performativas do país, de forma gratuita, destinado a todas as pessoas, de todas as idades.
Para a sua análise foi fundamental, um estudo exaustivo sobre sua calendarização; os eixos da programação; formas de comunicação e divulgação usadas; os seus parceiros e apoios; os responsáveis técnicos e ainda a afluência de públicos nacionais e internacionais durante os seus quinze anos, para assim, comparar como era em 2004 e em 2018.
Dos primórdios até à atualidade a cultura continua a ser uma das principais motivações das viagens em todo o mundo. Contudo foram modificando o que influenciou a caracterização do turismo cultural e o perfil do turista cultural, ou seja, a relação do turismo com a cultura.
A celebração de eventos culturais pode desempenhar vários papéis que vão desde a atração de turistas, à animação de atrações fixas, à dinamização de outras atividades até de suporte à criação de uma imagem do destino turístico, pois estes podem constituir ferramentas estratégicas na gestão dos patrimónios e territórios ajudando-os a delinear a oferta turística e promovendo o desenvolvimento das economias locais e regionais.
The dissertation presented comes under the Master in Heritage, Arts and Cultural Tourism. Its main objective is to understand the evolution of the Serralves em Festa event during its fifteen editions and to determine the impact that it may have on the responsible institution, the Serralves Foundation and the community as a cultural tourism offer of its metropolis, Porto. Considered a Foundation reference and the largest and most significant visual and performing arts festival in the country, free of charge for all people of all ages. For its analysis was fundamental, an exhaustive study about its timing; the axes of programming; forms of communication and dissemination used; your partners and supports; the technical managers and the influx of national and international audiences during their fifteen years, to compare how it was in 2004 and 2018. From the earliest days to the present day, culture remains one of the main motivations for travel around the world. However, they were changing what influenced the characterization of cultural tourism and the profile of cultural tourists, that is, the relationship between tourism and culture. The celebration of cultural events can play various roles ranging from attracting tourists, animating fixed attractions, stimulating other activities to supporting the creation of an image of the tourist destination, as these can be strategic tools in heritage management. and territories helping them to delineate the tourism offer and promoting the development of local and regional economies.
The dissertation presented comes under the Master in Heritage, Arts and Cultural Tourism. Its main objective is to understand the evolution of the Serralves em Festa event during its fifteen editions and to determine the impact that it may have on the responsible institution, the Serralves Foundation and the community as a cultural tourism offer of its metropolis, Porto. Considered a Foundation reference and the largest and most significant visual and performing arts festival in the country, free of charge for all people of all ages. For its analysis was fundamental, an exhaustive study about its timing; the axes of programming; forms of communication and dissemination used; your partners and supports; the technical managers and the influx of national and international audiences during their fifteen years, to compare how it was in 2004 and 2018. From the earliest days to the present day, culture remains one of the main motivations for travel around the world. However, they were changing what influenced the characterization of cultural tourism and the profile of cultural tourists, that is, the relationship between tourism and culture. The celebration of cultural events can play various roles ranging from attracting tourists, animating fixed attractions, stimulating other activities to supporting the creation of an image of the tourist destination, as these can be strategic tools in heritage management. and territories helping them to delineate the tourism offer and promoting the development of local and regional economies.
Description
Keywords
Serralves em Festa Fundação Serralves Eventos culturais Turismo cultural Serralves Foundation Cultural events Cultural tourism
Citation
Publisher
Instituto Politécnico do Porto. Escola Superior de Educação