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Transformação digital no setor têxtil: estudo de caso
| Name: | Description: | Size: | Format: | |
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| 1.46 MB | Adobe PDF |
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Abstract(s)
A Transformação Digital é um dos temas mais prementes dos últimos anos, e a sua presença nas organizações representa um fator fundamental para a sobrevivência das mesmas no mercado empresarial. Por Transformação Digital compreende-se um processo de transformação ao nível de negócio e cultural, com objetivo de criar novos produtos e serviços, simplificar operações e melhorar a experiência do cliente. Para a implementação da Transformação Digital nas organizações, considera-se que as principais motivações são a rentabilidade, a satisfação do cliente, a melhoria operacional e o aumento de produtividade. As motivação da Transformação Digital conduzem à adoção de iniciativas, orientadas para o crescimento e inovação das organizações, com a utilização de tecnologias da informação para a melhoria continua dos processos. Devido à importância da Transformação Digital nas organizações, o estudo do seu impacto tornou-se relevante para compreender e avaliar quais as reais implicações das iniciativas de Transformação Digital. Tendo em consideração esta premissa, o presente trabalho de investigação teve como objetivo identificar as iniciativas de Transformação Digital na organização em estudo e o seu impacto, tendo sido desenvolvida a seguinte questão de investigação: “Quais as iniciativas e projetos de Transformação Digital e o seu impacto nas organizações?”. De forma a responder à questão de investigação, foram desenvolvidas entrevistas estruturadas a partir de um questionário, como instrumento de recolha de dados. Na fase de análise de dados foi possível caraterizar a Transformação Digital na perspetiva dos entrevistados, identificar seis temáticas da Transformação Digital e concluir com uma análise SWOT. Em suma, com o desenvolvimento deste trabalho de investigação pretende-se que sejam identificadas as iniciativas de Transformação Digital e estudar o seu impacto nas organizações.
Digital Transformation is one of the most pressing topics in recent years, and its presence in organizations is a critical factor for their survival in the business market. Digital Transformation is understood as a business and cultural transformation process aimed at creating new products and services, streamlining operations, and enhancing the customer experience. The main motivations for implementing Digital Transformation in organizations include profitability, customer satisfaction, operational improvement, and increased productivity. These drivers of Digital Transformation led to the adoption of initiatives focused on organizational growth and innovation, utilizing information technologies for continuous process improvement. Given the importance of Digital Transformation in organizations, studying its impact has become essential to understand and assess the real implications of Digital Transformation initiatives. With this in mind, the aim of this research was to identify Digital Transformation initiatives in the organization under study and assess their impact. The following research question was formulated: "What are the Digital Transformation initiatives and projects, and their impact on organizations?". To answer the research question, structured interviews were conducted based on a questionnaire as the data collection instrument. During the data analysis phase, it was possible to characterize Digital Transformation from the perspective of the interviewees, identify six themes related to Digital Transformation, and conclude with a SWOT analysis. In summary, this research aims to identify Digital Transformation initiatives and study in organizations.
Digital Transformation is one of the most pressing topics in recent years, and its presence in organizations is a critical factor for their survival in the business market. Digital Transformation is understood as a business and cultural transformation process aimed at creating new products and services, streamlining operations, and enhancing the customer experience. The main motivations for implementing Digital Transformation in organizations include profitability, customer satisfaction, operational improvement, and increased productivity. These drivers of Digital Transformation led to the adoption of initiatives focused on organizational growth and innovation, utilizing information technologies for continuous process improvement. Given the importance of Digital Transformation in organizations, studying its impact has become essential to understand and assess the real implications of Digital Transformation initiatives. With this in mind, the aim of this research was to identify Digital Transformation initiatives in the organization under study and assess their impact. The following research question was formulated: "What are the Digital Transformation initiatives and projects, and their impact on organizations?". To answer the research question, structured interviews were conducted based on a questionnaire as the data collection instrument. During the data analysis phase, it was possible to characterize Digital Transformation from the perspective of the interviewees, identify six themes related to Digital Transformation, and conclude with a SWOT analysis. In summary, this research aims to identify Digital Transformation initiatives and study in organizations.
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Keywords
Transformação digital Iniciativas e projetos de transformação digital Impacto da transformação digital Digital transformation