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Advisor(s)
Abstract(s)
Esta dissertação constitui uma ferramenta que permite estabelecer, desenvolver e
melhorar a eficiência da implantação das empresas francesas em Senegal cujos desafios
são de ordem económica, social e ética. Deve-se ter em mente o objetivo de reduzir os
problemas de comunicação e as incompreensões oriundas das diferenças culturais. A
dissertação é composta de um estudo teórico e prático em que utilizamos uma abordagem
multidisciplinar nos campos da antropologia, da sociologia e dos estudos interculturais.
This dissertation is a tool allowing to establish, develop and improve the implementation efficiency of French companies in Senegal whose challenges are economic-social and ethical. We should have in mind the goal to reduce the communication issues and the misunderstanding arising from the cultural differences. The dissertation is composed by a theoretical and practical study in which we adopted an approach in many fields such as anthropology, sociology and intercultural studies.
This dissertation is a tool allowing to establish, develop and improve the implementation efficiency of French companies in Senegal whose challenges are economic-social and ethical. We should have in mind the goal to reduce the communication issues and the misunderstanding arising from the cultural differences. The dissertation is composed by a theoretical and practical study in which we adopted an approach in many fields such as anthropology, sociology and intercultural studies.
Description
Keywords
Internacionalização Gestão Interculturalidade Desafios Senegal Internationalisation Management Challenges Interculturality