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Planeamento de conteúdos e estratégias para as redes sociais da SABSEG
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O presente relatório descreve e analisa as atividades realizadas no âmbito do estágio curricular desenvolvido na SABSEG, no período de março a maio de 2025, integrado no plano de estudos do Mestrado em Marketing Digital do ISCAP. O estágio teve como principal objetivo a aplicação prática dos conhecimentos adquiridos ao longo do percurso académico, possibilitando a consolidação de competências técnicas e transversais na área do marketing digital.
As atividades desenvolvidas centraram-se em três grandes eixos: a gestão das redes sociais e a criação de conteúdos digitais, a dinamização de projetos de responsabilidade social corporativa, com destaque para o programa Agarra-te, e a organização de eventos de grande escala, nomeadamente o Match Day Sponsor Solidário, realizado em parceria com o SC Braga. Estas experiências proporcionaram contacto direto com diferentes dimensões da comunicação digital, desde o planeamento e conceção de estratégias até à execução, monitorização e avaliação de resultados.
Ao longo do estágio, foram desenvolvidas tarefas como a elaboração de um calendário editorial para as redes sociais, a redação de copies, a adaptação de mensagens a diferentes plataformas digitais, a colaboração com designers na criação de conteúdos visuais e a análise de métricas de desempenho. Destaca-se o impacto positivo obtido em abril e maio, meses em que se verificou um crescimento expressivo dos indicadores digitais da SABSEG, validando a importância do planeamento estruturado e da consistência editorial.
O relatório apresenta ainda uma reflexão crítica sobre as aprendizagens adquiridas, evidenciando o contributo do estágio para a integração de conhecimentos teóricos em contextos práticos e para a preparação de uma carreira na área do marketing digital.
This report describes and analyzes the activities carried out during the curricular internship developed at SABSEG, from March to May 2025, as part of the study plan for the Master's in Digital Marketing at ISCAP. The main objective of the internship was the practical application of knowledge acquired throughout the academic journey, enabling the consolidation of technical and transversal skills in the field of digital marketing. The activities developed focused on three main areas: management of social media and creation of digital content, promotion of corporate social responsibility projects, with an emphasis on the 'Agarra-te' program, and the organization of large-scale events, namely the Solidarity Sponsor Match Day, held in partnership with SC Braga. These experiences provided direct contact with different dimensions of digital communication, from planning and designing strategies to execution, monitoring, and evaluating results. Throughout the internship, tasks were developed such as creating an editorial calendar for social media, writing copies, adapting messages to different digital platforms, collaborating with designers to create visual content, and analyzing performance metrics. A positive impact was highlighted in April and May, months in which there was a significant growth in SABSEG's digital indicators, validating the importance of structured planning and editorial consistency. The report also presents a critical reflection on the acquired learnings, highlighting the contribution of the internship to the integration of theoretical knowledge in practical contexts and to the preparation for a career in the field of digital marketing.
This report describes and analyzes the activities carried out during the curricular internship developed at SABSEG, from March to May 2025, as part of the study plan for the Master's in Digital Marketing at ISCAP. The main objective of the internship was the practical application of knowledge acquired throughout the academic journey, enabling the consolidation of technical and transversal skills in the field of digital marketing. The activities developed focused on three main areas: management of social media and creation of digital content, promotion of corporate social responsibility projects, with an emphasis on the 'Agarra-te' program, and the organization of large-scale events, namely the Solidarity Sponsor Match Day, held in partnership with SC Braga. These experiences provided direct contact with different dimensions of digital communication, from planning and designing strategies to execution, monitoring, and evaluating results. Throughout the internship, tasks were developed such as creating an editorial calendar for social media, writing copies, adapting messages to different digital platforms, collaborating with designers to create visual content, and analyzing performance metrics. A positive impact was highlighted in April and May, months in which there was a significant growth in SABSEG's digital indicators, validating the importance of structured planning and editorial consistency. The report also presents a critical reflection on the acquired learnings, highlighting the contribution of the internship to the integration of theoretical knowledge in practical contexts and to the preparation for a career in the field of digital marketing.
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Palavras-chave
Marketing digital Redes sociais Responsabilidade social Comunicação empresarial Digital marketing Social media Social Responsibility Business Communication