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User's profile of a portuguese thermal establishment: empirical study

2022Conference object Restricted access
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dc.contributor.authorVaz, Márcia
dc.contributor.authorAlves, Maria José
dc.contributor.authorFerreira, Fernanda A.
dc.contributor.authorCosta, Vânia
dc.contributor.authorRodrigues, Cristina
dc.contributor.authorFernandes, Paula Odete
dc.contributor.authorNunes, Alcina
dc.date.accessioned2022-05-16T09:26:15Z
dc.date.available2022-05-16T09:26:15Z
dc.date.issued2022
dc.description.abstractThe thermal tradition plays an important role for society by naturally promoting and improving individuals' wellbeing. Thermal treatments help cure diseases and prevent pathologies, including mental and social ones, providing users with a better quality of life. At the same time, such a wellness activity introduces leisure components resulting from a more holistic perspective on health and well-being. Given the importance of this topic, which just recently started to be the object of empirical studies in Portugal, the present study aims to identify the profile of those who attend a thermal spa. For this purpose, a self-administrated questionnaire was applied to the Termas de Chaves' users during the 2021 thermal season, i.e., between August and November. A convenience method of non-probability sampling allowed to obtain a sample of 220 thermal users. This establishment, located in the sub-region of Alto Tâmega, North of Portugal, has 300 years of history and vast experience in providing thermal services for different audiences. To better understand and identify the features of the thermal spa user, sociodemographic data were analysed and identified the characteristics, motivations, behaviours, preferences, and perceptions of the thermal spa users under study. The data collected was submitted to treatment through an exploratory quantitative analysis. The distribution data analysis was elaborated using frequencies, centrality and variability descriptive measures complemented by TwoStep cluster analysis. The results showed that most of the participants in Chaves thermal spa are women, with an average age of 69 years (SD=12.556), married, retired, and living in the northern region of Portugal. They seek these services in the season between summer and autumn, for medical advice, mainly for therapeutic reasons, and stay in the thermal spa, on average, for 14 days (SD=2.667). Moreover, the cluster analysis identifies three different groups of users to which thermal stakeholders should consider different policy approaches. By defining the users' profile, this empirical research presents a practical contribution since it provides a strategic orientation for the thermal establishments' stakeholders aiming, essentially, at the (re)qualification of supply and the increase of demand, thus contributing to the sectoral and regional competitiveness.pt_PT
dc.description.sponsorshipThis article is a result of the project “GreenHealth - Digital strategies in biological assets to improve well-being and promote green health” (Norte-01-0145-FEDER-000042), supported by Norte Portugal Regional Operational Programme (NORTE 2020), under the PORTUGAL 2020 Partnership Agreement, through the European Regional Development Fund (ERDF)”. The authors are grateful to the FCT Portugal for financial support by national funds FCT/MCTES to UNIAG, under Project no. UIDB/04752/2020.
dc.description.versioninfo:eu-repo/semantics/publishedVersionpt_PT
dc.identifier.doi10.34190/ictr.15.1.133
dc.identifier.eissn2516-3612
dc.identifier.isbn978-1-914587-32-0
dc.identifier.isbn978-1-914587-33-7
dc.identifier.issn2516-3604
dc.identifier.urihttp://hdl.handle.net/10400.22/20518
dc.language.isoengpt_PT
dc.publisherAcademic Conferences International Limitedpt_PT
dc.relationNorte-01-0145-FEDER-000042
dc.relationUIDB/04752/2020
dc.relation.publisherversionhttps://papers.academic-conferences.org/index.php/ictr/article/view/133
dc.subjectThermal spapt_PT
dc.subjectThermal spa users' profilept_PT
dc.subjectNorth Portugalpt_PT
dc.subjectTwoStep clusterpt_PT
dc.titleUser's profile of a portuguese thermal establishment: empirical studypt_PT
dc.typeconference object
dspace.entity.typePublication
oaire.citation.conferencePlaceVirtual conferencept_PT
oaire.citation.endPage458pt_PT
oaire.citation.startPage449pt_PT
oaire.citation.titleProceedings of the 5th International Conference on Tourism Researchpt_PT
person.familyNameFerreira
person.familyNameRodrigues
person.givenNameFernanda A.
person.givenNameCristina
person.identifierR-000-4TV
person.identifier.ciencia-idD116-9419-5778
person.identifier.ciencia-idC713-129D-7E88
person.identifier.orcid0000-0002-1335-7821
person.identifier.orcid0000-0001-5027-9108
person.identifier.ridN-4563-2013
person.identifier.scopus-author-id24723992800
person.identifier.scopus-author-id57226754833
rcaap.rightsclosedAccesspt_PT
rcaap.typeconferenceObjectpt_PT
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