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O presente relatório de estágio foi desenvolvido no âmbito do Mestrado em Empreendedorismo e Internacionalização, tendo como base o estágio curricular realizado no departamento de comunicação do Futebol Clube de Vizela, Futebol SAD. O principal objetivo deste relatório consistiu na análise e descrição das atividades desenvolvidas durante o estágio, bem como na reflexão sobre as competências adquiridas em contexto profissional.
O relatório encontra-se estruturado em três capítulos principais. O primeiro capítulo apresenta o enquadramento teórico relativo à comunicação organizacional no contexto dos clubes de futebol, abordando temas como a comunicação institucional, digital e a relação com os meios de comunicação social. O segundo capítulo é dedicado à caracterização do Futebol Clube de Vizela, incluindo a sua história, estrutura organizacional e principais áreas de atividade. Por fim, o terceiro capítulo descreve o desenvolvimento do estágio, apresentando as funções desempenhadas, as tarefas realizadas e uma análise crítica da experiência.
Durante o estágio, foram desenvolvidas diversas atividades relacionadas com a produção de conteúdos digitais, gestão das redes sociais, apoio à comunicação com os media e participação em ações de comunicação institucional. Esta experiência permitiu adquirir competências técnicas e pessoais relevantes, contribuindo para uma melhor compreensão do papel estratégico da comunicação no contexto do futebol profissional.
This internship report was developed within the scope of the Master’s Degree in Entrepreneurship and Internationalization and is based on the curricular internship carried out in the communication department of Futebol Clube de Vizela, Futebol SAD. The main objective of this report is to analyze and describe the activities developed during the internship, as well as to reflect on the skills acquired in a professional context. The report is structured into three main chapters. The first chapter presents the theoretical framework related to organizational communication in the context of football clubs, addressing topics such as institutional communication, digital communication and the relationship with the media. The second chapter focuses on the characterization of Futebol Clube de Vizela, including its history, organizational structure and main areas of activity. Finally, the third chapter describes the development of the internship, presenting the tasks performed, responsibilities assumed and a critical analysis of the experience. During the internship, several activities were carried out, including digital content production, social media management, support in media relations and participation in institutional communication initiatives. This experience allowed the development of relevant technical and personal skills, contributing to a better understanding of the strategic role of communication in professional football.
This internship report was developed within the scope of the Master’s Degree in Entrepreneurship and Internationalization and is based on the curricular internship carried out in the communication department of Futebol Clube de Vizela, Futebol SAD. The main objective of this report is to analyze and describe the activities developed during the internship, as well as to reflect on the skills acquired in a professional context. The report is structured into three main chapters. The first chapter presents the theoretical framework related to organizational communication in the context of football clubs, addressing topics such as institutional communication, digital communication and the relationship with the media. The second chapter focuses on the characterization of Futebol Clube de Vizela, including its history, organizational structure and main areas of activity. Finally, the third chapter describes the development of the internship, presenting the tasks performed, responsibilities assumed and a critical analysis of the experience. During the internship, several activities were carried out, including digital content production, social media management, support in media relations and participation in institutional communication initiatives. This experience allowed the development of relevant technical and personal skills, contributing to a better understanding of the strategic role of communication in professional football.
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Comunicação Comunicação Organizacional Redes sociais e Clubes desportivos Futebol Communication Organizational Communication Social Media Sports Organizations Football