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Publication
Fashion Future: uma aplicação web que promove o consumo responsável de moda
| Name: | Description: | Size: | Format: | |
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| 1.68 MB | Adobe PDF |
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Abstract(s)
A evolução tecnológica tem proporcionado soluções inovadoras que facilitam a transição para práticas e comportamentos mais sustentáveis. No contexto atual, em que as consequências ambientais das práticas de consumo são cada vez mais evidentes, torna-se necessário disponibilizar aos consumidores ferramentas digitais que facilitam a realização de escolhas informadas e ambientalmente conscientes.
Este projeto visa desenvolver uma aplicação web interativa que permite aos utilizadores obter informações detalhadas sobre a sustentabilidade na moda, através de quizzes e desafios. Adicionalmente os utilizadores poderão criar um closet virtual de forma a poderem visualizar e obter informações sobre a roupa que possuem, a sua utilização, os cuidados que devem ter com a mesma, com o objetivo de incentivar um comportamento de consumo mais responsável. Através de uma solução digital interativa, o projeto pretende contribuir para a sensibilização dos consumidores, facilitando a adoção de práticas de moda mais sustentáveis.
Technological developments have provided innovative solutions that facilitate the transition to more sustainable practices and behaviours. In the current context, characterised by the growing visibility of the environmental consequences of consumption patterns, it becomes imperative to equip consumers with digital tools that empower them to make informed and conscientious decisions. The aim of this project is the development of an interactive web application that will facilitate access to information regarding fashion sustainability through quizzes and challenges. Furthermore, users will have the capacity to create a virtual closet, thereby enabling them to visualise and access information regarding the items they possess, the manner in which they are utilised, and the methods by which they should be maintained. Through an interactive digital solution, the project aims to raise awareness among consumers and facilitate the adoption of more sustainable fashion practices.
Technological developments have provided innovative solutions that facilitate the transition to more sustainable practices and behaviours. In the current context, characterised by the growing visibility of the environmental consequences of consumption patterns, it becomes imperative to equip consumers with digital tools that empower them to make informed and conscientious decisions. The aim of this project is the development of an interactive web application that will facilitate access to information regarding fashion sustainability through quizzes and challenges. Furthermore, users will have the capacity to create a virtual closet, thereby enabling them to visualise and access information regarding the items they possess, the manner in which they are utilised, and the methods by which they should be maintained. Through an interactive digital solution, the project aims to raise awareness among consumers and facilitate the adoption of more sustainable fashion practices.
Description
Trabalho de projeto
Keywords
Aplicações Web Sustentabilidade Moda Gamificação Comportamento de consumidor Web applications Sustainability Fashion Gamification Consumer behaviour