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Conceção de um modelo de negócio no setor da segurança digital: o caso KIS – Keep It Safe
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Abstract(s)
A presente dissertação propõe o desenvolvimento e avaliação da viabilidade do KIS – Keep It Safe, um dispositivo de segurança digital concebido para responder aos desafios crescentes da cibersegurança, com foco na autenticação biométrica, gestão de acessos e proteção de criptoativos e o seu respetivo modelo de negócios. A motivação decorre da necessidade de soluções fiáveis, intuitivas e eficazes, perante o aumento dos ataques digitais e a fragilidade dos métodos tradicionais de autenticação.
O KIS combina num único hardware tecnologias de segurança, nomeadamente criptografia de nível militar, sensor de impressão digital de alta precisão e conectividade. Incorpora um firmware otimizado, integração com protocolos de autenticação multifatorial e funcionalidades de backup local e em nuvem, que asseguram compatibilidade com os principais sistemas operativos e infraestruturas empresariais.
A vertente prática do trabalho estrutura-se através da construção de um modelo e plano de negócios, que engloba a análise de mercado, proposta de valor, segmentação de clientes B2B (“Business to Business” ou "Empresa para Empresa") e B2C (“Business to Consumer” ou “"Empresa para Consumidor"), análise da concorrência, estratégia comercial, canais de distribuição, estrutura de custos e projeções financeiras a cinco anos.
Conclui-se que o KIS e o seu respetivo plano de negócios oferecem uma solução inovadora, escalável e sustentável, com elevado potencial de adoção nos mercados nacional e internacional. A sua proposta única, que alia segurança, utilização e integração tecnológica, poderá posicioná-lo como uma referência no domínio da segurança digital pessoal e corporativa.
This dissertation proposes the development and feasibility assessment of KIS – Keep It Safe, a digital security device designed to address the growing challenges of cybersecurity, with a focus on biometric authentication, access management, and cryptoasset protection and its respective business model. The motivation stems from the need for reliable, intuitive, and effective solutions in response to increasing digital threats and the inherent weaknesses of traditional authentication methods. KIS combines several security technologies into a single hardware device, including military-grade encryption, a high-precision fingerprint sensor, and versatile connectivity. It incorporates optimized firmware, integration with multifactor authentication protocols, and both local and cloud-based backup functionalities, ensuring compatibility with major operating systems and enterprise infrastructures. The practical component of the work is developed through the construction of a comprehensive business model and plan, which include market analysis, value proposition, B2B and B2C customer segmentation, competitive benchmarking, commercial strategy, distribution channels, cost structure, and five-year financial projections. It is concluded that KIS and his business plan offers an innovative, scalable, and sustainable solution, with high potential for adoption in both national and international markets. Its unique value proposition — combining security, usability, and technological integration — may position it as a benchmark in the field of personal and corporate digital security.
This dissertation proposes the development and feasibility assessment of KIS – Keep It Safe, a digital security device designed to address the growing challenges of cybersecurity, with a focus on biometric authentication, access management, and cryptoasset protection and its respective business model. The motivation stems from the need for reliable, intuitive, and effective solutions in response to increasing digital threats and the inherent weaknesses of traditional authentication methods. KIS combines several security technologies into a single hardware device, including military-grade encryption, a high-precision fingerprint sensor, and versatile connectivity. It incorporates optimized firmware, integration with multifactor authentication protocols, and both local and cloud-based backup functionalities, ensuring compatibility with major operating systems and enterprise infrastructures. The practical component of the work is developed through the construction of a comprehensive business model and plan, which include market analysis, value proposition, B2B and B2C customer segmentation, competitive benchmarking, commercial strategy, distribution channels, cost structure, and five-year financial projections. It is concluded that KIS and his business plan offers an innovative, scalable, and sustainable solution, with high potential for adoption in both national and international markets. Its unique value proposition — combining security, usability, and technological integration — may position it as a benchmark in the field of personal and corporate digital security.
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Keywords
Segurança Gestão de acessos Criptoativos Inovação tecnológica Security Access management Cryptoassets Technological innovation