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Publication
O contributo do design editorial no imaginário visual da globalização
| Name: | Description: | Size: | Format: | |
|---|---|---|---|---|
| 119.7 MB | Adobe PDF |
Authors
Advisor(s)
Abstract(s)
Este projeto parte da necessidade de observar e questionar a diluição identitária provocada pela presença de elementos visuais globalizados em territórios com forte carga simbólica e histórica. A partir do conceito de Junkspace de Rem Koolhaas, investiga-se a contaminação gráfica em zonas centrais da cidade do Porto, onde a memória urbana é constantemente sobreposta por uma paisagem visual padronizada e homogeneizada. Através de uma prática fotográfica de natureza documental, aliada a uma abordagem editorial ancorada numa estrutura sensorial e discursiva, desenvolve se um objeto editorial que assume a função de arquivo especulativo. O objeto organiza se em núcleos temáticos: Introdução, Globalização, Gentrificação, Glocalização, Cidade e Arquivo. O projeto posiciona-se na interseção entre o Design Gráfico, a Fotografia, a reflexão territorial e a Arquitetura.
This project stems from the need to observe and question the dilution of identity caused by the presence of globalized visual elements in territories with strong symbolic and historical significance. Drawing on Rem Koolhaas’s concept of Junkspace, it investigates graphic contamination in central areas of Porto, where urban memory is continually overlaid by a standardized and homogenized visual landscape. Through a documentary photographic practice combined with an editorial approach anchored in a sensory and discursive structure, the project develops an editorial object that assumes the role of a speculative archive. The object is organized into thematic sections: Introduction, Globalization, Gentrification, Glocalization, City, and Archive. The project situates itself at the intersection of Graphic Design, Photography, territorial reflection, and Architecture.
This project stems from the need to observe and question the dilution of identity caused by the presence of globalized visual elements in territories with strong symbolic and historical significance. Drawing on Rem Koolhaas’s concept of Junkspace, it investigates graphic contamination in central areas of Porto, where urban memory is continually overlaid by a standardized and homogenized visual landscape. Through a documentary photographic practice combined with an editorial approach anchored in a sensory and discursive structure, the project develops an editorial object that assumes the role of a speculative archive. The object is organized into thematic sections: Introduction, Globalization, Gentrification, Glocalization, City, and Archive. The project situates itself at the intersection of Graphic Design, Photography, territorial reflection, and Architecture.
Description
Trabalho de projeto
Keywords
Identidade Vernáculo Arquivo Junkspace Design editorial Globalização Identity Vernacular Archive Junkspace Editorial design Globalization