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Divulgação de eventos municipais - o caso da Câmara Municipal de Paredes
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Autores
Resumo(s)
A presente dissertação visa compreender de que maneira a comunicação e a divulgação
se aproximam do sucesso dos eventos organizados pelas câmaras municipais, sendo que
o estudo de caso escolhido é a Câmara Municipal de Paredes. Hoje em dia, a cultura é
vista como um patrimônio essencial para as comunidades, pois, ajuda no fortalecimento
da identidade do local, em aproximar as pessoas e na dinamização da economia.
As autarquias assumiram, portanto, um papel crescente na promoção cultural e a
comunicação é uma das únicas maneiras para estas se aproximarem dos cidadãos. Neste
estudo, foram investigadas as formas de divulgação utilizadas pela Câmara Municipal
de Paredes para promover os seus eventos e de que maneira variam de acordo com a
dimensão dos mesmos.
O trabalho foi desenvolvido segundo uma revisão teórica sobre a gestão pública e
cultural e a divulgação de eventos municipais e uma análise prática sobre o caso de
Paredes. A metodologia utilizada para o estudo de caso foi qualitativa, realizou-se uma
análise dos dados fornecidos pela Câmara Municipal de Paredes, A investigação revela
que uma boa comunicação municipal que seja clara e acessível, é um ponto fundamental
para envolver as pessoas e desempenha um papel a favor das iniciativas locais.
Conclui-se que comunicação é um dos maiores fatores que, em termos práticos,
compete com a boa organização de um evento, e é o que faz com que os eventos sejam
reconhecidos na vida da comunidade.
The present dissertation aims to understand how communication and promotion contribute to the success of events organized by municipal councils, with the chosen case study being the Paredes City Council. Nowadays, culture is seen as an essential heritage for communities, as it helps strengthen local identity, brings people together, and stimulates the economy. Municipal authorities have therefore taken on an increasingly important role in cultural promotion, and communication is one of the only ways for them to connect with citizens. In this study, the methods of promotion used by the Paredes City Council to publicize its events were investigated, as well as how these methods vary according to the scale of the events. The work was developed through a theoretical review on public and cultural management and the promotion of municipal events, as well as a practical analysis of the case of Paredes. The methodology used for the case study was qualitative, involving an analysis of data provided by the Paredes City Council. The research reveals that good municipal communication that is clear and accessible is a key factor in engaging people and plays a vital role in supporting local initiatives. It is concluded that communication is one of the main factors that, in practical terms, rivals good event organization, and it is what ensures that events become recognized and integrated into the life of the community.
The present dissertation aims to understand how communication and promotion contribute to the success of events organized by municipal councils, with the chosen case study being the Paredes City Council. Nowadays, culture is seen as an essential heritage for communities, as it helps strengthen local identity, brings people together, and stimulates the economy. Municipal authorities have therefore taken on an increasingly important role in cultural promotion, and communication is one of the only ways for them to connect with citizens. In this study, the methods of promotion used by the Paredes City Council to publicize its events were investigated, as well as how these methods vary according to the scale of the events. The work was developed through a theoretical review on public and cultural management and the promotion of municipal events, as well as a practical analysis of the case of Paredes. The methodology used for the case study was qualitative, involving an analysis of data provided by the Paredes City Council. The research reveals that good municipal communication that is clear and accessible is a key factor in engaging people and plays a vital role in supporting local initiatives. It is concluded that communication is one of the main factors that, in practical terms, rivals good event organization, and it is what ensures that events become recognized and integrated into the life of the community.
Descrição
Palavras-chave
Comunicação municipal Divulgação Cultura Paredes Municipal communication Dissemination Culture