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Publication
Marketing digital em empresas do setor do turismo: o caso Living Tours
| Name: | Description: | Size: | Format: | |
|---|---|---|---|---|
| 3.44 MB | Adobe PDF |
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Abstract(s)
O presente relatório apresenta os resultados obtidos no âmbito do estágio curricular de três meses na empresa turística, Living tours. Este relatório tem como principal objetivo aprofundar o impacto e compreender de maneira prática a importância das estratégias de Marketing Digital para empresas do setor do turismo, com foco na experiência durante o estágio curricular na Living tours. Além de complementar pesquisas feitas anteriormente, o propósito é identificar possíveis lacunas na estratégia de Marketing Digital da empresa.
A segunda década do século XXI testemunhou a evolução da Internet e o surgimento de um novo canal de marketing: o digital. Hoje em dia, o marketing digital não é apenas utilizado para vender produtos e serviços, mas também para comunicar com o público em geral. Este tornou-se uma tendência mundial e uma vantagem competitiva para qualquer empresa.
Os resultados obtidos permitiram concluir que a implementação de estratégias de marketing digital resulta num aumento significativo na satisfação dos clientes, evidenciado por feedbacks positivos e boas avaliações online, numa maior interação dos clientes com a marca e contribuem ainda para uma maior taxa de retenção dos clientes.
Neste contexto, este relatório suporta o estudo da importância do Marketing Digital na atualidade e a sua visão empírica tenciona auxiliar investigações futuras. O estudo revela ainda áreas onde as estratégias de marketing digital poderiam ser otimizadas, incluindo a necessidade de maior personalização e segmentação das campanhas para atender melhor às necessidades específicas dos clientes.
This report presents the results obtained during a three-month internship at the tourism company Living tours. The main aim of this report is to deepen the impact and understand in a practical way the importance of Digital Marketing strategies for companies in the tourism sector, focusing on the experience during the internship at Living tours. As well as complementing previous research, the aim is to identify possible gaps in the company's Digital Marketing strategy. The second decade of the 21st century witnessed the evolution of the Internet and the emergence of a new marketing channel: digital. Today, digital marketing is not only used to sell products and services, but also to communicate with the general public. It has become a worldwide trend and a competitive advantage for any company. The results obtained led to the conclusion that implementing digital marketing strategies results in a significant increase in customer satisfaction, as evidenced by positive feedback and good online reviews, greater customer interaction with the brand and also contributes to a higher customer retention rate. In this context, this report supports the study of the importance of Digital Marketing nowadays and its empirical view intends to assist future research. The study also reveals areas where digital marketing strategies could be optimised, including the need for greater personalisation and segmentation of campaigns to better meet specific customer needs.
This report presents the results obtained during a three-month internship at the tourism company Living tours. The main aim of this report is to deepen the impact and understand in a practical way the importance of Digital Marketing strategies for companies in the tourism sector, focusing on the experience during the internship at Living tours. As well as complementing previous research, the aim is to identify possible gaps in the company's Digital Marketing strategy. The second decade of the 21st century witnessed the evolution of the Internet and the emergence of a new marketing channel: digital. Today, digital marketing is not only used to sell products and services, but also to communicate with the general public. It has become a worldwide trend and a competitive advantage for any company. The results obtained led to the conclusion that implementing digital marketing strategies results in a significant increase in customer satisfaction, as evidenced by positive feedback and good online reviews, greater customer interaction with the brand and also contributes to a higher customer retention rate. In this context, this report supports the study of the importance of Digital Marketing nowadays and its empirical view intends to assist future research. The study also reveals areas where digital marketing strategies could be optimised, including the need for greater personalisation and segmentation of campaigns to better meet specific customer needs.
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Keywords
Marketing digital Redes sociais Conteúdo SEO Living tours Digital marketing Social media Content Living tours