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Authors
Advisor(s)
Abstract(s)
O presente relatório de estágio tem como objetivo descrever de forma minuciosa as
principais tarefas, conhecimentos e experiências que foram realizadas no estágio curricular na
empresa I Heart Studios em Amsterdão, com o prepósito de concluir o Mestrado em Cinema e
Fotografia – Especialização em Fotografia.
Desde o período de adaptação, até ao desempenho autónomo das funções de fotógrafo,
ao longo do estágio houve um desenvolvimento pessoal e profissional no âmbito de vários
projetos diferentes que apresentavam novos desafios. A personalização do serviço foi analisada
em cada projeto, ao contrapor a fotografia mecanizada que é utilizada no e-commerce, com a
sensibilidade que é dada a cada marca para garantir a sua boa representação. Esta análise
sustenta todo o processo prático efetuado desde a escolha do equipamento, esquema de luz,
fundo, estilização e pós-produção.
Para a conclusão do estágio, foi proposto a execução de um ensaio fotográfico autónomo
e independente, usando todos os recursos necessários e disponíveis em estúdio, de forma a
sumarizar os conhecimentos obtidos ao longo do semestre, e colocando-os em prática realizando
um projeto com a finalidade de e-commerce.
The purpose of this internship report is to describe in detail the main tasks, skills and experiences that took place during my internship at I Heart Studios in Amsterdam, in order to complete my Master's Degree in Film and Photography - Specialization in Photography. From the adaptation period with workshops and training sessions, to the autonomous performance of the photographer's duties, throughout the internship there was personal and professional development during several different projects that presented new challenges. The personalization of the service was analysed in each project, contrasting the mechanized photography used in e-commerce, with the care given to each brand to ensure it is well represented. This analysis underpins the entire practical process, from the choice of equipment, lighting diagram, background, styling and post-production. To complete the internship, it was proposed to produce an autonomous and independent photoshoot, using any available resources in the studio, in order to summarize the knowledge obtained throughout the semester and put it into practice, carrying out a project for the purposes of e-commerce.
The purpose of this internship report is to describe in detail the main tasks, skills and experiences that took place during my internship at I Heart Studios in Amsterdam, in order to complete my Master's Degree in Film and Photography - Specialization in Photography. From the adaptation period with workshops and training sessions, to the autonomous performance of the photographer's duties, throughout the internship there was personal and professional development during several different projects that presented new challenges. The personalization of the service was analysed in each project, contrasting the mechanized photography used in e-commerce, with the care given to each brand to ensure it is well represented. This analysis underpins the entire practical process, from the choice of equipment, lighting diagram, background, styling and post-production. To complete the internship, it was proposed to produce an autonomous and independent photoshoot, using any available resources in the studio, in order to summarize the knowledge obtained throughout the semester and put it into practice, carrying out a project for the purposes of e-commerce.
Description
Relatório de estágio
Keywords
Fotografia E-commerce Amsterdão Fotografia de produto Representação Marca Photography Amsterdam Product photography Representation Brand